Product Marketing Manager

Job description

· Design, manage and execute marketing plans and launch strategy

· You are in charge of messaging & positioning the innovative portfolio, telling stories about how they work, and bringing it to life

· Develop marketing content targeting SMB & Enterprise IT Managers persona, and create sales enablement kits to help our sales & channel team sell more products. The content includes but is not limited to brochures, sales presentations, rich media content for Ecommerce, social, SEO optimized product landing page and other digital marketing content

· Partner with product and regional team by encouraging customers to appear in marketing materials/events including but not limited to quotes & testimonials, case studies, webinars, speaking at conferences etc

· Participate in customer meetings to understand customer pain points & feedbacks

· Serve as the subject matter expert and primary point of contact for Lithium-ion marketing contents

· Provide guidance to in-house creative studio and 3rd party agency such as videos, product lifestyle images, 3D rendering etc

Desired profile

Qualifications :

· You are completely committed to understanding customer challenges and passionate about customer success

· You are a powerhouse to gather and absorb complex technical information and turn them into a convincing story with solid value proposition

· You have a creative mindset. You aren't afraid to ask a lot of questions and challenge the status quo

· You are very skilled at simple and easy-to-understand business writing

· You love working with global teams, remote and across time zones

· You are super organized as you will manage multiple projects simultaneously

· You are a self-starter and are willing to learn new softwares and tools

· You have 3+ years of product marketing, digital marketing, demand generation or customer facing experience