Offers “SANOFI AVENTIS GROUPE”

9 days agoSANOFI AVENTIS GROUPE

BRAND MANAGER HF

  • V.I.E.
  • Reading (Berkshire)

Job description

Sanofi is a global life sciences company committed to improving access to healthcare and supporting the people we serve throughout the continuum of care. From prevention to treatment, Sanofi transforms scientific innovation into healthcare solutions, in human vaccines, rare diseases, multiple sclerosis, oncology, immunology, infectious diseases, diabetes and cardiovascular solutions and consumer healthcare. More than 110,000 people at Sanofi are dedicated to make a difference in patients’ daily life, wherever they live and enable them to enjoy a healthier life.
iMove, the Sanofi VIE Program, is available to citizens of the European Economic Area (EU + Norway, Liechtenstein and Iceland) aged between 18 and 28.
PLEASE NOTE that since this program is primarily an international development program, candidates cannot apply to a VIE assignment in their own country of citizenship.
PLEASE NOTE that applications that are only submitted in French cannot be considered by our non-French speaking partners at Sanofi worldwide.
Therefore, only applications that are submitted in English will be considered.
At Sanofi diversity and inclusion is foundational to how we operate and is embedded in our Core Values. We respect the diversity of our people, their backgrounds and experiences. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our employees, patients and customers. USUNAC TEN PARA Z WD
We are looking for a candidate for a VIE mission of:
Brand Manager
- VIE Contract (W/M)
The VIE will be working in Reading.
Key responsibilities:
1. Optimizing Omni-channel Marketing
- Maximizing the impact of the critical customer touchpoints –through the development of innovative marketing materials and programmes
- Managing external agency partners to optimize the delivery of promotional tactics
- Optimizing the travel digital platforms
- Assisting with the design and planning on communication plan: getting the right message to the right customers at the right time through the right channel mix
2. Leading a new product launch
- Developing brand strategy including Competitor analysis, segmentation, positioning and messaging
- Developing innovative marketing materials, programmes and other practical tools by incorporating insights and feedback from customers, field force and other cross-functional teams
- Managing external agency partners to optimize the delivery of promotional tactics
- Marketing analysis and insight
a. Assisting with planning and implementation of quantitative and qualitative market research initiatives to develop market understanding
- KPI (Key Performance Indicators) development and tracking
Please note: this is an office based role with occasional travel in other EU countries and frequent travel within the UK/Ireland.
Candidate's profile:
- Education: Master degree (Scientific/Business, combination is ideal)
- Experience: marketing experience with proven success in brand plan development execution and campaign development from initiation to execution; sales experience in healthcare/pharma/biotech industry desirable; therapy area experience is an advantage; market access/HTA (Health Technology Assessment) experience is desirable
- Soft skills: organisational and analytical skills; ability to work in a specialist area; excellent communication skills; digital marketing /market research /selling skills are desirable; acting for change and able to co-operate transversely; striving for results; committed to customers; able to motivate and empower workgroups
- IT tools: MS Office at least
- Languages: fluent English