Digital Marketing Manager, Creative Marketing

Job description

Position Summary

THE COMPANY
For decades, Samsung has been leading the charge on innovation. We see beauty in achieving excellence and our passion for change fuels our discoveries, inventions, and breakthrough technology. We believe that technology can, and should, make the world a better place, so we create new possibilities for people everywhere, push the limits of what’s possible, and constantly innovate.

At Samsung Electronics America, we take pride in the creativity and diversity of our talented people – they are at the forefront of everything we do. Their skillset and mindset drive our continued success. Only the resilient and resourceful thrive in the daily dose of unexpected at Samsung. We unapologetically push to achieve unforeseen potential in everything we do, both within the workplace and at home. We fearlessly face challenges head-on, conquer the unconquerable, and are comfortable living in the uncomfortable zone. Together we make the impossible possible. Because at Samsung, we Own the Unknown.

Are you ready to #OwnTheUnknown? Join us.

BUSINESS UNIT
If you have ambitions to be a part of a Best in Class organization, the Samsung Home Entertainment (HE) Team is the place to be. Made up of the TV, Soundbar, and Consumer IT (Monitor/Memory) businesses, we are the perennial market leaders in our categories and our dedication to innovation and market disruption makes this the destination company for the world’s top talent. The dynamic culture at Samsung offers both great challenge and great reward. At Samsung, you will work among the very best talent in the industry and work on the most innovative products in the world.

Role and Responsibilities

Manage the strategy and execution across all digital touchpoints for CTV. This includes digital advertising (display, social, search) and presence on Samsung.com in coordination with the global marketing, corporate marketing, and the e-commerce teams.

Key Responsibilities:

·  Manage CTV marketing activities on Samsung.com including the strategy/development of local marketing pages, the localization of globally-developed product/marketing pages, and the optimization of the user experience.
·  Help develop and execute an integrated digital advertising strategy across all digital media touchpoints, including display, online video, social media, search, website, etc. to drive financial, in-market, and brand health objectives.
·  Work with the performance analytics team to identify and lead the real-time optimization of marketing across all digital touchpoints.
·  Work with the Consumer Data Driven Marketing team to develop and execute marketing email campaigns across pre-purchase and post-purchase journeys.
·  Receive, catalog, and localize assets developed by the global marketing team to ready and deploy across the relevant channels

Skills and Qualifications

·  Bachelor’s degree required, MBA preferred
·  6 years of relevant marketing experience with at least 3 years of digital marketing experience
·  Expertise in digital marketing and agency management
·  Digital analytics and evaluating data sets to identify learnings to inform the business
·  A passion to stay on top of technology, social and industry trends to stay at the forefront of emerging digital marketing trends
·  Website planning and optimization
·  Experience optimizing for SEO/SEM
·  Project management / Time management
·  Proven capability to lead collaboration across different teams (Brand, eCommerce, Media, agencies, etc) to provide integrated Brand Digital communications leadership
·  Financial and budgetary discipline
·  Strong interpersonal, communication skills and ability to gain alignment across various stakeholders
·  Marketing experience in a CPG, Consumer Electronics, or related field required

Samsung Electronics America, Inc. is committed to employing a diverse workforce, and provides Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here .