Senior Marketing Executive
TAIWAN Marketing
Job description
Main Responsibilities
Event Planning & Execution (30%)
· Events organization for corporate, Press, Retail, Dealers
· Initiate event planning and proposal based on business objective and marketing plan.
· Efficiently manage vendors and stakeholders to ensure event execution and well deliver premium brand image.
· General execution of events from pre-event communication to post event report.
Marketing Strategy & Execution (30%)
· Good sense in marketing analysis and ROI tracking
· Work closely with HQ, supply chain, local vendors, boutiques & dealers to manage VM, decorative display and visibility material stock management.
· Support marketing manager for all kinds of marketing activations based on business plans.
· Ensure all material and execution are strictly followed HQ guideline.
Press Relations (20%)
· Maintain and liaise with Online & Offline Media and to establish profound relationship with the Press
· Work closely with Press, Boutique and Logistic for press loan & press shooting requests to maximize brand’s exposure. Ensure the quality of shooting fits brand’s guideline.
· Prepare and consolidate press materials per press inquiries & regular update.
· Responsible for press pitching to gain more PR exposure. Minimum 6 product pitching per year, based on stock arrival time/ communication calendar.
Reports & Executions (20%)
· Prepare for all kinds of reports including PR, Events, VM and submit on time with accurate and quality contents.
· Work closely with vendors on quotations and resolve general payment inquiries.
· Support boutique operation tasks, e.g. stock transfer, PLV transfer & other coordination upon request.
Knowledge and Professional skills
· At least 3-5 years of experience in relevant fields (in-house or PR agency)
· Ability to work independently and flexibility for problem solving.
· Proactive, attention to details, creative, team player with good communication skills
· Good English writing, reading & speaking skills