Piaget_ Commercial Manager

Job description

MAIN PURPOSE

·  This position will be the leader of commercial team, able to put in place all required actions with aligned strategy to achieve annual sales target; ensure qualitative service and business relationship with external & internal business partners; provide constructive sales analysis periodically for action plan review and proposal under rapidly changed watch & jewellery market environment.
·  The position is also required account management (wholesale business partner), people management (retail team) and cross function communication skill to implement action plans & policy/direction aligned with GM, NEA, and HQ.

 

KEY RESPONSIBILITIES

Strategically plan short-term and long term business activations; ensure the missions and objectives related to commercial/sales team completed & achieved.

 

Act as supporting role to General Manager; by leading retail team and cooperating with wholesales business partner, aim to accomplish sales target and deliver exclusive brand image.

 

Business Development and Market Intelligence

·  Understand wholesales, retail, and digital business models and their client profile respectively, aligned with GM/NEA/HQ direction, to propose and implement annual, quarterly, monthly business development/distribution plans, as well as actions to achieve commercial objectives at local market.
·  Optimize resources to achieve annual sales target with control respective expenses.
·  Maintain brand image at every BTQ/POS with a highly presentable level including visibility, size, brand adjacency, product display, PLV animation, and fixture condition.
·  Ensure regular and frequent visit of all BTQ/POS; communicating sales performance/target, best sellers, stock situation, sell-through trend, brand message, event planning, incentives, KPI achievement, and any business updates needed.
·  Based on HQ reports and KPI dashboard to map with local reports for follow up or improvement/action plans.
·  Understand every BTQ/POS’s sales team’s profile, strength and weakness, coaching sales team or initiate training if necessary, ultimately increase productivity of every POS and BTQ.
·  Collect market information/competitors’ momentum for benchmark, and to deploy best practices from competitors and/or from other market to enhance brand’s market share.
·  Explore business potential and new business partners for future expansion.

 

Product Allocation Strategy

·  Align with product team, and GM regarding product allocation strategy & timeline to drive the desirability of best sellers or special editions in monthly and annually basis.
·  Provide sales forecast/feedback before new product launch, analyse, and evaluate sales results, collect, consolidate and share qualitative and quantitative feedback & action plans if needed.
·  Define MDS/core assortment/best sellers of every BTQ/POS and ensure the presence of MDS/core assortment and its best sellers.
·  Coordinate with product/merchandising for consignment rotation among BTQs/POS to optimize selling opportunities.

 

Client Experience

·  Coordinate with CRM, and Mar-Comm to organize events, co-op advertising, and any other promotional actions in BTQ/POS with reasonable budget & ROI.
·  Provide or coordinate product & selling skill training to counter sales staffs periodically, as well as before event & new product launch.
·  Ensure proper implementation of brand’s DTC, after sales service global plan, and CRM activation plan.
·  Ensure VOC KPI achieved by review VOC with BTQ team and propose action plan if necessary.

 

People Management

·  Lead BTQ managers to prepare and execute retail commercial plan, and sales forecast by BTQ and by product category based on alignment with GM, NEA and HQ.
·  Supervise and lead BTQ managers on people management and team member development plan, incentives, retention and replacement plan.
·  Coordinate with HRBP, GM, NEA training, and HQ L&D team to arrange, initiate leadership and management skill training for BTQ management level if necessary.

 

 Administrative

·  Coordinate with Finance to ensure proper handling on account receivables, annual rebate and push money to business partners.
·  Communicate and apply commission scheme upon approval from GM, NEA, and HQ, ensure commission and incentive amount in compliance with budget, Maison and group guideline.
·  Compliance with Maison and Group guideline/policy and co-work with RRF whenever needed.

 

 

Requirement

·  Understand industry with strong business development experiences and mindset.
·  Strong communication and presentation skills.
·  Dynamic, proactive, responsible, accountable, and able to work with tight schedule and under pressure.
·  Team player with analytical and logical mindset.
·  Fluent in English and Mandrin (written and spoken)