Piaget Brand President

Job description

Surrounded by his family and guided by his strong entrepreneurial mindset, Georges-Edouard Piaget decided, in 1874, to create a watchmaking workshop in La Côte-aux-Fées, a small village in the middle of the Swiss mountains of the Jura. Since that day, Piaget has pushed the limits to “do what has never been done before” and crafts sophisticated and flamboyant watches and jewelry creations.

Within the walls of our Ateliers de l’Extraordinaire, our master artisans continue to harness rare skills that have been preserved and perfected from generation to generation. Today, Piaget’s exceptional craftsmanship is celebrated worldwide, supported by a strong global presence and a dedicated network of client support and retail colleagues who bring the spirit of our Maison to life every day.

 

Role Overview

The Piaget Brand President is responsible for the overall development of the Piaget business, including sales, EBIT, and brand image, in the North American market, encompassing the United States, Canada, and Latin America. In alignment with Piaget’s long-term brand strategy for this region, you will:

 

·  Drive Strategy: Oversee product mix (watches, jewelry, and high-jewelry), distribution (internal and partner retail, online), brand marketing and communication, client experience, and CRM.
·  Inspire and Nurture: Develop talent; lead and motivate a diverse team, fostering a collaborative and innovative work environment across boutiques, retail partners, and the corporate office.
·  Innovate: Develop and implement creative ideas to enhance brand presence and profitability.
·  Lead Operations With Excellence: Manage Piaget operations and liaise with local Richemont shared services to ensure smooth and profitable operations, and delivery of the utmost service of our clients.
·  Deliver Results: Drive quantitative (sales, EBIT, clients) and qualitative (brand awareness and perception, service quality) results.

 

Responsibilities

Sales:

·  Exceed ambitious sell-out, sell-in, and inventory targets through strategic initiatives.
·  Skillfully manage the Partner Retail network, including Piaget-owned boutiques, with meticulous sell-out planning and innovative strategies.
·  Empower and motivate the sales team to consistently achieve objectives and drive balanced growth across all categories, with specific attention to watches, jewelry, and high jewelry.

 

Network:

·  Develop the Piaget network to capture untapped market potential and prioritize top-tier city development.
·  Negotiate retail leases in close partnership with Richemont Real Estate, ensuring strategic locations.
·  Select distribution partners with the capability to significantly grow the Piaget business, ensuring profitability.

 

Marketing & Communication:

·  Amplify Piaget's visibility in the region, cultivating brand awareness and appreciation through impactful campaigns.
·  Focus A&P investment on high-impact activities and key cities to maximize brand exposure.
·  Create and host memorable brand events and develop impactful celebrity marketing and media relations.

 

Operations:

·  Oversee supply chain operations with precision, from order to delivery, ensuring maximum effectiveness.
·  Optimize inventory levels and minimize shipping costs through strategic planning and collaboration with Richemont teams.

 

Finance:

·  Prepare and manage annual budgets and forecasts in accordance with Piaget and Richemont Group guidelines.
·  Drive P&L performance: achieve top-line growth and manage fixed and variable costs to meet profitability targets.
·  Manage stock levels of Piaget Americas and those of our partners with meticulous attention to detail.

 

Team Leadership:

·  Recruit skilled and passionate talent, with a particular focus on boutiques, and maintain active involvement in selection.
·  Train and coach team members to maximize their performance and foster a positive, entrepreneurial environment.
·  Build strong partnerships with HQ functions, characterized by transparent communication and persuasive recommendations.

 

Qualifications

·  Education : Bachelor’s degree required; MBA or relevant master’s degree preferred
·  Experience : commercial, marketing, and leadership experience, preferable in a luxury and/or international retail environment
·  Leadership : Proven experience managing brands and/or multi-functional teams (marketing, communication, sales)
·  Retail Expertise : Strong retail background is essential
·  Results-Driven : Strong managerial skills with a track record of achieving goals and motivating teams
·  Innovative : Success in analyzing challenges and opportunities and proposing original, relevant actions and solutions
·  Collaborative : Ability to work across functions and manage complex, multicultural teams and environments
·  Language Skills : Fluent in English; French fluency is a plus

WE OFFER

We care about our associates health and wellbeing and offer a comprehensive benefits program to support you and your loved ones. Our core benefits include medical, dental, and vision programs. Health savings and flexible spending accounts are available to support your financial needs, along with access to the employee assistance program for you and your household members. The company offers income protection solutions including life insurance, disability benefits, and 401(k) with employer match. Understanding the importance of wellness and work-life-balance, our package includes a wellness reimbursement benefit and paid time off. We also encourage associates to give back to their local community by using their volunteer time off days to support important initiatives that drive change.

 

Piaget is a Richemont Maison. At Richemont Americas, we strive to attract talented individuals from all backgrounds, and to foster an inclusive environment of equal opportunity. We respect the personal characteristics and perspectives of our colleagues and believe people from different backgrounds and experiences bring valuable insights to the workplace to advance the community that is uniquely Richemont Americas.

 

Expected salary range for this position is $280,000 to $350,000 plus annual incentive

Salaries are negotiated at the time of hiring based on relevant skills and experience

 

At Richemont, We Craft the Future.
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«Always do better than necessary» is the motto which drives all of us to deliver the most extraordinary creations.
So are you ready to join the 5th generation of the family and ignite golden moments amongst our people?

We can’t wait to welcome you!