Marketing Executive

Job description

Richemont, one of the world leaders in the luxury sector, has various Houses specializing in jewelry, watches and high-end accessories. Each Maison proudly embodies a tradition of style, quality and craftsmanship and Richemont strives to preserve the heritage and identity specific to each of them. At the same time, we are committed to innovating and designing new products in line with the values ​​of our Houses, through a process of permanent creativity.

Visual Merchandising & Store Planning (45%)

• Assist in the overall implementation of Visual Merchandising initiatives across all points of sale for the network, ensuring timely execution of display materials, seasonal campaigns, and visual replacements.
• Responsible for carrying out regular POS visits across Taiwan, assisting with VM display needs, conducting VM checklists, and contributing to POS training to update on VM topics.
• Collaborating with HQ and local teams to develop effective store layouts, product placement, and store flow according to VM guidelines.
• Coordinate all POS projects, including maintenance and repair, and assist with new point-of-sale setups.
• Oversee the end-to-end management of POS and VM materials, including ordering, tracking, logistics, and distribution across the sales network.
• Conduct regular HQ Visual Merchandising reports for the full network following regular monitoring and surveying of boutique visits.

Activations, Events and Trade Marketing (25%)

• Formulate and support in-store activations and boutique animations for brand campaigns and product launches, as well as ongoing boutique activities.
• Coordinate with related internal and external parties for event implementation and all collaterals (PLV, gifts, invitations, etc)
• Collaborate closely with the Commercial team and business partners to develop activations that increase client interest, boutique traffic, and sales opportunities.
• Produce boutique and mall collaterals and maintain ongoing communication with boutiques.
• Provide relevant reports upon completion of events / campaigns

CRM (10%)

• Contribute to the execution of client recruitment, retention, and re-activation strategies, leveraging insights from HQ dashboards and CRM data for boutiques.
• Analyze CRM database and utilize HQ dashboards to derive client insights and inform targeted marketing actions.
• Translate HQ newsletters and other relevant communications for local market distribution.

PR & Media (10%)

• Execute the annual PR plan, assist in document translation and proofreading, and coordinate photo-shooting arrangements.
• Maintain and update press material databases, monitor press coverage, and manage monthly media monitoring submissions to HQ.
• Assist in managing all advertising production as defined by the media plan

Reporting & Operations (10%)

• Support internal reporting, including activation recaps and event summaries, to track KPIs and performance.
• Create purchase orders, vendors and other financial needs in SAP, coordinating with local finance department, various vendors and marketing teams.
• Assist with budget follow-up and expense tracking related to marketing activations and events.
• Manage shipment requests and system processing, including PO handling and logistics follow-up.

Key relationship with:

Internal contacts:

• Report to Assistant Marketing Manager in TW
• Work closely with: Commercial Team, Retail BTQ staff and IWC Schaffhausen Headquarters

External contacts:

• Media & Influencers
• Media buying agency
• PR & Event agencies
• Suppliers
• Retailers
• Shopping malls

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