Client Lifecycle Project Manager - WOW 3 months

Job description

THE WATCHMAKER OF WATCHMAKERS
Since 1833, driven by an unquenchable thirst for innovation and creativity, and inspired by the peaceful natural surroundings of its home in the Vallée de Joux, Jaeger-LeCoultre has been distinguished by its mastery of complications and the precision of its mechanisms. Known as the Watchmaker of Watchmakers, the Manufacture has expressed its relentlessly inventive spirit through the creation of more than 1,300 different calibres and the award of more than 400 patents. Harnessing 190 years of accumulated expertise, La Grande Maison’s watchmakers design, produce, finish and ornament the most advanced and precise mechanisms, blending passion with centuries-old savoir-faire, linking the past to the future, timeless but always up with the times. With 180 skills brought together under one roof, the Manufacture creates fine timepieces that combine technical ingenuity with aesthetic beauty and a distinctively understated sophistication.

HOW WILL YOU MAKE AN IMPACT?

Lifecycle Program Assessment & Performance Analysis:

• Conduct a comprehensive audit of all current one-to-one, one-to-few & one-to-many Lifecycle Programs: Prospect, Client, Care, CS, Event and Celebrational Programs.
• Analyze the performance of each communication step, identify key metrics, successes and areas for optimization.
• Extract actionable insights and define strategic improvement areas.

Strategy & Optimization Definition:

• Define innovative opportunities to cultivate long-term Prospect & Client engagement and loyalty within the assessed Lifecycle Programs.
• Collaborate with 360° Brand Activation, CX and Product teams to design journeys across diverse audiences and channels.
• Re-define audience segmentation & prioritization strategies to optimize campaign effectiveness.
• Orchestrate personalized one-to-one, one-to-few & one-to-many interactions across online and offline channels, including clienteling ceremonies.
• Leverage all relevant marketing content, tools & triggers to enhance client engagement.

Implementation & Coordination:

• Translate identified improvements & new strategies into concrete implementation plans.
• Collaborate with our external agency (RIC Campaign Factory) to ensure the testing and execution of all journeys within our omnichannel campaign management system.

Performance Measurement:

• Define & implement a robust tracking system to ensure the measurement of long-term engagement, conversion and repurchase patterns.

WHAT ABOUT YOU?

The ideal candidate will be analytical & data-driven, possess technical proficiencies in CRM capabilities, have a strong understanding of the luxury market & its client expectations and adopt a collaborative spirit. You will partner closely with internal stakeholders across Retail, Customer Experience, Brand Activation, Product Marketing & Digital Teams, as well as key Group stakeholders.