Cartier_ Visual Merchandising Assistant Manager (1-year contract)

Job description

Purpose of the Role_ Visual Merchandising

To implement, manage, and maintain all visual merchandising strategies across all network, ensuring brand consistency, optimized customer experience, and commercial impact—both in-store display and through boutique activations.

Key Responsibilities Overview
1. Concept & Visual Execution
- Develop and implement visually compelling displays, planograms, and layouts that align with brand identity and seasonal themes.
- Support product launches, promotional displays, and marketing campaigns through strong visual storytelling.

2. Field Visual Merchandising
- Visit multiple store locations to execute and audit visual merchandising standards.
- Customize corporate VM guidelines to local store layouts while training staff on execution.

3. VM Operations Management
- Plan, order, and coordinate the distribution of visual materials (window kits, lightboxes, seasonal props, POS assets) across all network.
- Track inventory, manage logistics, and ensure timely installation aligned with campaign calendars.

4. Maintenance & Display Quality
- Regularly update and maintain all in-store displays, fixtures, mannequins, and signage.
- Resolve any display-related issues, ensuring quality, safety, and brand integrity.

5. Inventory & Visual Consistency
- Maintain a centralized system for managing VM props and display assets.
- Ensure alignment of visual presentation across all regions/stores.

6. Cross-functional Collaboration
- Partner with boutique teams, marketing, retail ops, and HQ leaders to ensure cohesive visual project execution.
- Provide visual input during store openings, renovations, or layout changes.

7. Performance & Impact Monitoring
- Analyze visual performance through customer feedback and sales data to drive ongoing improvement.
- Report VM effectiveness and propose adjustments based on retail insights.

8. Boutique Activation Management
- Support boutique-level activations including pop-ups, special events, and brand takeovers.
- Ensure event visuals, storytelling, and spatial planning align with brand experience goals and customer engagement.