Offers “Groupe Renault”

New Groupe Renault

Corporate Business Fleet & Used Cars Director

  • Boulogne-Billancourt (Hauts-de-Seine)

Job description

Company

RENAULT s.a.s.

Job Description

Key missions

·  Define a global fleet strategy in order to conquest new channel and insure volume & profit target respecting the Brand Equity positioning (Company , Ltr, Short term) as one voice, in downstream approach with strong focus to Go-To-Market.
·  Define and steering a corporate governance in order to define new Alpine luxury fleet strategy
·  Implement Fleet and Used sales and marketing action in leason of RG Fleet organization
·  Implement Fleet and Used sales and marketing action in leason with all Countries
·  Create new mobility opportunity in order to define new luxury services and customer journey.
·  Drive the execution and benchmark commercial animations on fleet and used cars channel
·  VME budget by countries & dealers performance.
·  Manage Fleet operations by market and by dealer through Funnel Management KPIs
·  Create demand and leads generations actions with sales & marketing actions in all customer touch points (web, digital, after sales, etc…)
·  Manage Business review in liaise with Sales Regional Directors

Main Deliverables

·  Kick-off commerce, Fleet and Used launching platform
·  Key account actions by fleet channels mix
·  Dealer performance dashboard (underperforming action plan)
·  Board Executive presentations

Management skills

·  Team management and Luxury brand sensibility
·  Cross-functional management
·  Leading mindset
·  Adaptability, resilience

Scope

·  Alpine Brand performance
·  Global premium luxury
·  Key governance committees: Fleet and Used Cars Business review, retail performance dashboard

KPIs 

·  Sales
·  Profitability (Net Revenue, MaP)
·  Time to market

Key collaborations

·  RG fleet corporate
·  Regional sales directors
·  Sales & Marketing functions
·  Network
·  After Sales

Job Family

Sales & Marketing

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