Corporate Business Fleet & Used Cars Director
Boulogne-Billancourt (Hauts-de-Seine)
Job description
Company
RENAULT s.a.s.
Job Description
Key missions
· Define a global fleet strategy in order to conquest new channel and insure volume & profit target respecting the Brand Equity positioning (Company , Ltr, Short term) as one voice, in downstream approach with strong focus to Go-To-Market.
· Define and steering a corporate governance in order to define new Alpine luxury fleet strategy
· Implement Fleet and Used sales and marketing action in leason of RG Fleet organization
· Implement Fleet and Used sales and marketing action in leason with all Countries
· Create new mobility opportunity in order to define new luxury services and customer journey.
· Drive the execution and benchmark commercial animations on fleet and used cars channel
· VME budget by countries & dealers performance.
· Manage Fleet operations by market and by dealer through Funnel Management KPIs
· Create demand and leads generations actions with sales & marketing actions in all customer touch points (web, digital, after sales, etc…)
· Manage Business review in liaise with Sales Regional Directors
Main Deliverables
· Kick-off commerce, Fleet and Used launching platform
· Key account actions by fleet channels mix
· Dealer performance dashboard (underperforming action plan)
· Board Executive presentations
Management skills
· Team management and Luxury brand sensibility
· Cross-functional management
· Leading mindset
· Adaptability, resilience
Scope
· Alpine Brand performance
· Global premium luxury
· Key governance committees: Fleet and Used Cars Business review, retail performance dashboard
KPIs
· Sales
· Profitability (Net Revenue, MaP)
· Time to market
Key collaborations
· RG fleet corporate
· Regional sales directors
· Sales & Marketing functions
· Network
· After Sales
Job Family
Sales & Marketing
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