Student Marketeer - Univeristy of Canberra
Canberra (CANBERRA) Marketing
Job description
Red Bull Student Brand Managers (SBM) are a part of the most dynamic and empowered student ambassador program in the world. Our SBM's are passionate about Red Bull and share their love for the brand with their peers. They are responsible for driving the brand image on campus, building belief in the product benefits and ensuring long term loyalty starting with the University experience. The goals of the Student Brand Manager program are to reach new students, excite students, increase sales and manage the Red Bull brand on a student level.
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In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.
Find your own direction
· LocationCanberra, Australian Capital Territory, Australia
· OrganisationRed Bull Australia
Areas that play to your strengths
(all the responsibilities we'll trust you with)
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· CAMPUS MISSIONRepresent Red Bull at your university by living and breathing the brand personality traits and company values
Spot trends and identify opportunities to integrate the brand by conducting market research on university campuses
Build and execute a tailored and innovative campus plan which engages students and brings the brand to life on universities through a variety of different marketing activities
Establish and maintain relationships with key university individuals, including opinion leaders
Support Sales teams in ensuring Red Bull is availiable on university campuses
· PRODUCT AND BRAND EXPERT
Drive trial and awareness of Red Bull through product seeding in different moments of students life
Be a Red Bull ambassador at all times and drive positive word of mouth about the product and Brand
· SUPPORT OUR SALES TEAMS
Collaborate with Sales Departments to maximize sales and distribution on and around campus
Build relationships with sales account managers and represent Red Bull in a premium way in store
Grow visibility of Red Bull through placement of the right tailored Point Of Sale (POS) materials
· EXECUTIONAL EXCELLENCE
Report all activities accurately in a timely manner using our online reporting tool
Share ideas and collaborate with the team through regular interaction on our online reporting tool
Deliver executional excellence and show love for the details in all areas of the role
Your experience includes:
(proven performance in)
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Charismatic and outgoing personality, with the ability to work with different groups and organizations
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Encompass a creative mindset with an entrepreneurial spirit
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Emersed in student life with thorough understanding of the university, including behind-the-scenes activities and hot-spots on and around campus
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Connected with a variety of influential groups and individuals on campus
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Responsible and self-motivated, with the ability to manage casual work and studies
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Demonstrated experience with digital media
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Strong written and verbal communication.
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Exceptional time management skills
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Passionate and knowledgeable about the Red Bull brand
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Currently undertaking tertiary study
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proficient written and verbal english
· Click here to learn more Other opportunities in a similar area
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Student Marketeer - Canberra
In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.