Student Brand Manager

Job description

Red Bull Student Brand Managers are a part of the most dynamic and empowered student ambassador program in the world. Our SBM's are passionate about Red Bull and share their love for the brand with the peers and fellow students. They are responsible for driving the global brand image on campus, building belief in the product benefits and ensuring long term loyalty starting with the local experience. The goals of the Student Brand Manager Program are to reach new students, excite students, increase sales and manage the Red Bull brand at their university or campus.

In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

·  Location, Hong Kong S.A.R., China
·  OrganisationRed Bull Hong Kong

Areas that play to your strengths

(all the responsibilities we'll trust you with)

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·  CAMPUS MISSION

Be a true expert of your campus, building a targeted campus plan with strong impact to engage diverse groups of students on campus throughout the school year

Driving trial on a daily basis and infuse Red bull into student lifestyle through coordination of selected student events on campus and one on one seeding in an undercover way, with a focus on core consumption occasions: Studying, Sports and Stay fit.

Building image via Red Bull owned events, brand personality hacks and sharing Red Bull properties via social media.

Develop relationships with campus opinion leaders to build loyalty among a variety of groups on campus.

·  PRODUCT AND BRAND EXPERTS

Act as a Red Bull ambassador at all times, be professional & courteous to consumer, campus contacts and authorities.

Have a good understanding of ‘moment of need’ occasions in the everyday lives of students, driving trial and awareness of Red Bull on campus.

Be a credible product and brand expert, knowing our product ingredients and brand values.

Build brand awareness via targeted social networking sharing of relevant Red Bull content.

·  SALES SUPPORT

Grow visibility and availability of Red Bull Products in key outlets on and around campus.

Visit local accounts to check stock and point of sale displays to ensure perfect distribution and availability on and around campus.

Regularly participate in meetings with local team to align marketing and sales strategies.

·  MANAGEMENT AND ADMINISTRATION

Consistently report all activity through regular reports via Red Bull’s online university collegiate portal (RBU) – the online platform of the SBM program

Share ideas and collaborate with SBM nation through regular interaction on RBU

Identify future Student Brand Managers and Wings Team Members, driving recruitment initiatives on campus and aiding in training.

Ensure involvement and assistance on Red Bull Events and 3rd party supported events.

Your experience includes:

(proven performance in)

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Current student at the university with a good reputation on campus

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Charismatic and outgoing personality with the ability to work with different group of organizations.

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Comprehensive understanding of the university, including behind-the-scenes activities and hot spots on & around campus

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Well-connected with a variety of influential groups and individuals on campus

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Responsible and self-motivated, with good time management on balancing academic and work.

· 
Possession of a creative mind with an entrepreneurial spirit and a ‘can do’ attitude.

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Dedicated and passionate with Red Bull brand.

· 
Available to flexibly work part-time, including evenings and weekends

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University student

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Fluent in English and Cantonese
Other opportunities in a similar area
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WIINGS TEAM MEMBER - Hong Kong

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.