STUDENT BRAND MANAGER - RedBull - Almaty - Wizbii


Job description

Our Student Brand Managers (SBMs) are responsible for building a local face of our global Red Bull brand on their respective university campus. They bring the brand to life by implementing the Red Bull marketing mix and increasing product availability and distribution on their campus. Their main objective is to integrate Red Bull into the student lifestyle through the planning and execution of marketing activities, initiatives and projects that are targeted towards university students.

In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

·  LocationAlmaty, Almaty, Kazakhstan
·  SchedulePart-time
·  OrganisationRed Bull Kazakhstan

Areas that play to your strengths

(all the responsibilities we'll trust you with)

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Identify key groups we must win on campus

Build a campus plan that ensures strong impact on the total student audience throughout school year in accordance with the national business plan, engaging new users and diverse groups on campus via the following tactics:

Driving trial on a daily basis via one on one seeding and coordination of Wings Team Sampling missions as appropriate, with a focus on core consumption occasions: Study, Sport and Party

Building image via Red Bull owned events, brand personality hacks and sharing Red Bull properties via social media

Integrate our product and brand with student Big Moments, unique to campus experiences and selected third party events

Drive visibility and availability of the product by placing POS and passing on sales opportunities to our commercial team

Develop relationships with campus opinion leaders to build brand loyalty among a variety of groups on campus

Build relations with and secure coverage of RB properties via the campus media (if applicable)

Adhere to event/activity/training guidelines to ensure quality execution in aspects of the role


Act as a Red Bull ambassador at all times: always professional & courteous to consumers/campus contacts/authorities

Become a credible product and brand expert: know the product ingredients and brand values

Identify relevant image & usage occasions: incorporate brand & product knowledge into an ambitious campus plan

Develop and maintain a working knowledge of Red Bull properties and athletes

Maintain knowledge of global, national and regional events and initiatives

Build brand awareness via social network sharing of relevant Red Bull content.


Assist local sales team to ensure perfect distribution and visibility on campus

Visit local accounts to check stock and point of sale displays, communicating back to our local sales team

Identify distribution opportunities on and around campus

Routinely work with sales team to open new accounts and support sales drives and national campaigns


Ensure a constant flow of new ideas on Red Bull's online collegiate portal (RBU) - the online home of the SBM program

Consistent, accurate and professional reporting of own SBM activity via RBU

Monthly reporting of current campus distribution as well as top sales opportunities on and around campus

Aid in recruitment and training of potential SBMs

Be able to identify future Wings Teams Members and exchange contact information for CCM

Identify future mission opportunities on or around campus and share relevant information with CCM and Wings Team Captain

Your experience includes:

(proven performance in)

Entrepreneurial mindset

Creative and innovative thinking

Passionate and energetic personality

Strategic thinking with a proven ability to deliver

Strong written and verbal communication

Project Management skills

Thorough knowledge of their university campus and infused in Student life on campus

Friendly, open-minded and approachable

Professional and autonomous


Currently in 1st or 2nd year of University


Русский, Казахский и Английский - желательно
Other opportunities in a similar area

Эксперт по продукции Ред Булл

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.

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