Culture Communications Specialist

Job description

The Culture Communication Specialist is responsible for the day to day editorial communication for culture projects through all the media channels. The Culture Communications Specialist is also responsible for devising Communications strategies for Culture events, projects and programmes, selecting the relevant channels and pitching messages/topics to drive editorial outcome in earned media. They plan and implement the corresponding content production and distribution (photography and video content).

1987 brachte Red Bull nicht nur ein komplett neues Produkt auf den Markt, sondern schuf eine völlig neue Produktkategorie - Energy Drinks. Heute hat Red Bull mehr als 11500 Mitarbeiter weltweit und verkauft jährlich über 6 Milliarden Dosen in über 171 Ländern weltweit. Die Welt von Red Bull gibt Ihnen die Möglichkeit Ihre Talente einzusetzen, sich zu entwickeln und mit Leidenschaft Ergebnisse zu erzielen, die einen Unterschied machen. Finden Sie heraus, warum wir anders sind.

·  StandortJohannesburg, Gauteng, South Africa
·  ArbeitszeitFull-time
·  OrganisationRed Bull South Africa (PTY) LTD

Bereiche, die Ihren Stärken entsprechen

(Verantwortlichkeiten, die wir Ihnen anvertrauen)

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·  MEDIA RELATIONS

Establish a network of personal relationships with the Red Bull Culture team media contacts, content developers, photographers, e.t.c. in all relevant fields for Red Bull to support national communication targets and business plan goals.

Distribute customised local content nationally to the appropriate media outlets in print, web, TV and radio supporting the own channel needs and strategies

Monitor quality and quantity of the generated results to fine tune future approaches

Support the Head of Communications in creating and nurturing credible media partnerships for culture projects

Help conceptualise new format ideas, suggest content for channel building and drive quality exposure for the brand

Prepare and disseminate media content with aim of generating quality coverage for projects in portfolio

Cultivate and enhance collaborative working relationships with the media and influencers

Manage the flow of news about the company and create effective communication channels

·  COMMUNICATIONS PLANNING FOR CULTURE PROJECTS

Lead in the development of a target-oriented, well-balanced Culture Communications plan that serves local business need.

Support the Culture Communications Manager in the development of plans around tentpole activations.

Make full use of Red Bull’s content portfolio by leveraging local and international projects in the local media market to build brand awareness and image.  

Develop customized editorial plans.

 

·  COMMUNICATIONS PLANNING FOR RED BULL SOCIAL INNOVATION

Lead in the development of a target-oriented, well-balanced plan that serves local business need. Working closely with the Social Innovation team to build and shape Red Bull’s role within this space.

Make full use of Red Bull’s content portfolio and international projects in the local media market to build brand awareness and image.

Drive plans with credible partners within this space.

Develop customized editorial plans.

·  PRODUCT COMMUNICATIONS

Strategically manage and contribute to the development and execution of product communications plans

Identofying external communication opportunities to increase product understanding through product communication programs and tools

Drive communications around product funcitionality and occassions for product use

Ihre berufliche Erfahrung:

(und bisher erbrachten Leistungen)

· 
3-5 years’ experience in editorial communication/PR for music/culture marketing activations

· 
Experience in the entertainment, lifestyle and consumer PR scene  

· 
A track record in leading projects and securing brand reach & engagement via earned media amplification

· 
Sound knowledge of computer programs -Word, Excel, Power Point

· 
Ability to think strategically on how to position Marketing and Media initiatives to guarantee message pull-through to our target audience via media

· 
Interest in social innovation and socially conscious issues affecting our 18 – 24yr old target market 

· 
Understand and have experience of the national media landscape (print, broadcast & digital) – with an established list of contacts within media already   

· 
Exceptional story telling skills   who is able to identify stories with true media potential

· 
Very equipped to build media relations in all fields

· 
An agile, team player that know how to get work done

· 
Understanding of distribution across owned and earned channels

· 
Works with high passion and high affinity with the world of Culture

· 
Production knowledge (photography, text, moving images)

· 

National Diploma or BA Degree in Public Relations/ Strategic Communications/Brand Communications/Marketing communications/Corporate Communications

· 

Proficient in English (Written and Spoken)

Bitte sagen Sie uns in Ihrem Anschreiben auch, warum Ihre speziellen Erfahrungen relevant für die ausgeschriebene Position sind. Was zeichnet Sie aus und warum glauben Sie, dass diese Herausforderung für Sie die Richtige ist?