Brand Management - Media Planning Assistant Manager

Job description

The Media Planning Assistant Managers sit within P&G's NA Media central team, who is responsible for leading P&G's NA Media Operations including NA media planning and buying strategies, implementation and delivery, media data, and analytics and media best practices development in service of P&G's NA brands.

The Media Planning Assistant Managers will be responsible for leading the development, implementation and delivery of winning media approaches and best practices that meet brands' needs in the areas of integrated media planning and strategies across all media types and across paid, owned and earned media; leveraging data and advanced analytics to enable best-in-class media plans, learning and optimization; innovating and testing new media planning models, approaches and tactics and new media measurement capabilities; and leading rapid reapplication of what works across brands and categories as meets their business and media needs. They will be responsible for continually driving innovation, learning and ensuring P&G NA's media approach is leading edge.

Additional responsibilities include evaluating, assessing and capturing best in class media models, practices, approaches and successfully communicating across a broad, multi-functional organization of NA brands and other stakeholders; enabling the on-going rapid evolution of application of data and advanced analytics to media planning and activation to drive brand business results in market in partnership with Media research colleagues, collaborate across the P&G organization and with agency and supplier partners to enable best-in-class media systems, utilities and tools, provide strategic media expertise to brands and other internal stakeholders and partner with media agencies to create, evolve and activate solutions. These individuals will be media strategy and planning subject matter experts who will consult with brands and other stakeholders across functions and will continually advance their depth of media knowledge and expertise. To deliver these responsibilities, these experts will lead teams and partner closely across media agencies, media suppliers and P&G colleagues in Brand, Media, Research, Finance and Media Purchasing. Successful candidates will be able to leverage data, analytics, media, marketplace and consumer understanding to develop solutions and continually test, learn and innovate to deliver best in class performance. These individuals will have the opportunity to be part of an innovative, fast moving team, focused on continually transforming and revolutionizing P&G's media planning, buying and operations to deliver competitive advantage.

These Roles will require the individual to:

• Apply critical thinking, strong problem-solving and media expertise to develop innovative, winning media planning and operations approaches to meet P&G brand media objectives.

• Apply media expertise to lead learning, assessment and establishment of media planning and strategy best practices applicable to either a range of and/or unique brand needs and evolve these in a rapidly changing media landscape.

• Partner with brand and central research teams, media agencies and media suppliers to apply data and advanced analytics to media plans and strategies at a brand and corporate level to enable P&G brands to meet their business and media objectives. Innovate and continually evolve P&G's knowledge and practices in this critical area.

• Navigate effectively through complex issues, leveraging expertise, industry knowledge and brand business understanding to recommend solutions. Gain alignment to recommendations and oversee execution.

• Successfully partner with and manage multiple stakeholders and multiple priorities, balancing short and long term needs and implications.

• Creatively envision solutions and innovation that meet the needs of P&G brands

• Connect business needs with central P&G capabilities and provide input to development of future P&G capabilities.

• Build brand capability and winning brand plans by serving as subject matter expert for brand consultation and education

• Continuously learn and build media expertise while becoming fluent in “P&G”

Business/Personal Skills Required:

• Results driven: Bias for action

• Strong communication skills: Able to listen to understand, influence and educate through clear, concise communication. Can understand and reflect multiple viewpoints.

• Team orientation: Can successfully work in teams to achieve breakthrough; motivated by team result. Skilled at bringing groups together for a common goal

• Flexible and adaptable: Comfortable with change and a rapidly evolving landscape; can successfully identify need to change and lead to meet business needs

• Intellectually curious: Thirst for learning, innovation and continual improvement

• Strong analytics background: Able to triangulate between internal and externally sourced data, brand/business goals and opportunities. Comfortable with pulling data and building a story

• Operates with Discipline: Relentless attention to Detail and Strong Project Management Skills

• Open: Willing to learn and embrace a new corporate culture

Marketing/Media Skills Needed:

· Passion for and a breadth and depth of experience in Media planning and use of data and analytics across media types, including TV/video, mobile, banner, social, publishing, search, programmatic. Intermediate to advanced understanding of integrated media planning and strategy and strategic and tactical media planning by media type.

· Proven results in the application of media analytics to make recommendations and optimize media plan and approaches.

· Expertise in understanding multiple brands' strategies and objectives and delivering against these via creation and implementation of media strategies and plans and use of data, analytics, utilities. Learn and optimize based upon in market results.

· Understanding of the typical processes and tools utilized by planning, buying and operations teams across media types.

Desired profile

Ideal Career Background:

·  Bachelor's or MBA
·  3-5+ Years Media Agency, Media Supplier or Media Operations experience working with a range of clients/brands/businesses.
·  Experience in Consumer Packaged Goods, the Beauty industry and/or other fast-moving, consumer facing spaces are preferred.
·  Willingness to travel up to 20% of time
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, citizenship, HIV/AIDS status or any other legally protected factor.

Immigration sponsorship is not available for this position. Applicants for U.S. based positions are generally required to be eligible to work in the U.S. without the need for current or future sponsorship. Except in rare situations based on Procter & Gamble's sole discretion. Procter & Gamble does not sponsor candidates for permanent residency. Any exceptions would be based on the Company's specific business needs at the time and place of recruitment as well as the particular qualifications of the individual.

Procter & Gamble participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.