Gerente de producto Aderma

Job description

Who we are ?

The Pierre Fabre Group is unique in France: 2nd Dermo-Cosmetics laboratory in the world and 2nd private French Pharmaceutical group. Our group is 86% owned by the Pierre Fabre Foundation, recognized as being of public utility by the French government and which is dedicated to improving access to quality care and medicines in the least favored countries. This original shareholders structure ensures the independence of the company.

Our mission: "Every time we take care of one person, we make the world a better place.

"To achieve this, we cooperate with healthcare professionals, our trusted partners around the world, relesentlessly drawing inspiration from nature and plants, and placing pharmaceutical ethics at the very heart of our operations.

We are established in 45 countries and in more than 130 countries thanks to distribution agreements. Opening up to the international market has always been at the heart of our strategy.

Our head office is located in a region that is close to our hearts: Occitanie, in particular the Tarn department, where the group was founded and has been established since its inception.

Pierre Fabre is an equal employment opportunity employer and does not discriminate against any applicant on the basis of race, color, age, national origin, ancestry, religion, gender, sexual orientation, gender expressionand identuty, disability, or any other kind of discrimination. You can find more about us here

Your mission

The Brand Manager is responsible for leading the comprehensive marketing strategy for pharmaceutical and dermocosmetic lines, ensuring sustainable business growth and portfolio profitability.

Based on the brand strategy defined by the Global team, you will define the local strategic vision ("tropicalization"), manage the product lifecycle, and coordinate the execution of tactical plans with cross-functional teams, ensuring scientific, regulatory, and commercial coherence across all initiatives.

Key Responsibilities

1. Strategy and Brand Management

· 
Design and lead the annual marketing plan for assigned brands, aligned with corporate objectives.

· 
Analyze, define, and coordinate strategies for launches, repositioning, and portfolio expansion in coordination with cross-functional teams.

· 
Identify growth opportunities through the analysis of the market, trends, and consumer behavior.

· 
Manage the marketing budget, optimizing investment and ensuring ROI.

· 
Control and track financial indicators such as P&L, A&P, and ROI.

2. Innovation and Product Development

· 
Create impactful campaigns with plans based on data analysis and market insights to build solid and convincing storytelling.

· 
Maximize brand innovations by ensuring excellence in the execution of 360° campaigns, in coordination with Commercial, Supply, Trade Marketing, and Sell-Out teams.

· 
Collaborate with R&D, Regulatory, and Medical Affairs to ensure technical feasibility and regulatory compliance for campaigns and launches.

3. Leadership in Promotional Materials and Campaigns

· 
Create and supervise promotional materials and multichannel campaigns (targeting HCPs, pharmacies, patients, and digital).

· 
Ensure the correct and timely delivery of Cycle materials to the medical visit and Sell-Out teams.

· 
Coordinate external agencies and internal teams to ensure the quality and effectiveness of campaigns.

4. Market Analysis and Forecasting

· 
Lead the performance analysis of products and competitors: sales, market share, and trends.

· 
Ensure optimal product availability through close collaboration with the Supply Chain team.

· 
Define and validate the sales forecast to ensure healthy inventory levels, avoiding stock-outs or overstock.

· 
Monitor key indicators of rotation, coverage, and expiration, proposing corrective actions when necessary.

· 
Participate in S&OP (Sales & Operations Planning) meetings to align demand, production, and distribution.

5. Strategic Support to Sales Force

· 
Develop sales tools, training materials, and strategic presentations.

· 
Monitor field execution and measure impact on commercial KPIs.

6. Digital and Omnichannel Marketing

· 
Design digital strategies for product ranges in conjunction with the Digital area, segmenting media and messaging for doctors, patients, and consumers.

· 
Analyze digital KPIs and optimize online campaigns in collaboration with agencies.

7. Administrative Management

· 
Supervise the creation and tracking of Purchase Orders (POs) and technical sheets.

· 
Ensure correct cataloging and documentation for launches and renewals

Requirements

· 
Education: Bachelor’s degree in Marketing, Administration, International Business, or related fields.

· 
Experience: Minimum of 3 to 5 years in pharmaceutical or dermocosmetic marketing, with at least 2 years in brand management .

· 
Knowledge: Solid understanding of marketing strategy, financial analysis, and inventory management.

· 
Tools: Advanced command of analysis tools (Excel, Power BI) and digital platforms.

· 
Language: Advanced English (Desirable).

Key Competencies

· 
Strategic thinking and business vision.

· 
Leadership and management of cross-functional teams.

· 
High analytical capacity and results orientation.

· 
Effective communication and negotiation/presentation skills.

· 
Innovation and adaptability in dynamic environments.

· 
Proactivity, autonomy, and data-driven decision-making.

Who you are ?

We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.