ANZ Field Marketing - NetSuite

Job description

Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization.

Meets with Sales leaders to create strategic marketing plan in support of Sales pipeline and revenue objectives. Participant in regular pipeline and forecast review meetings. Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations. Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting.

Proven track record executing multi-faceted event programs. Excellent interpersonal skills. Able to engage customers in dialogue about their business needs and IT solutions. Excellent written and verbal skills, and ability to work on far-flung virtual teams. Understands principles of Sales business/revenue/pipeline management. Moderate technical and strategic understanding of Technology, Applications, and Industry solutions being marketed. Attention to detail and discipline to follow established policies and processes from event design to execution to lead flow.

Desired profile

Qualifications :

The Field Marketing Exec reports to the local Field Marketing Manager and is responsible for demand and lead generation in his or her assigned territory through a number of marketing channels, including inbound marketing tactics like email and online media, paid advertising, and events. You will work closely with regional sales managers and representatives to build a successful, sustainable pipeline of leads and customers specific to your area.

•Responsibilities:
−Define a region-specific marketing plan based on the overall company marketing segmentation GTM strategy.
−Optimise each marketing touchpoint using data, including top-of-funnel and middle-of-funnel channels like email nurturing, and bottom-of-funnel activities with sales teammates.
−Plan and host offline events to deepen relationships with customers and attract local prospects.
−Support overall JAPAC marketing team goals and programs, ensuring their success in your region.
−Assist regional sales managers as needed, including increasing brand awareness locally/regionally and driving leads.
•Requirements:
−BA/BS or equivalent working experience.
−Strong abilities in digital marketing tactics with experience planning and/or speaking at local events.
−Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
−Great attention to detail and project management skills. This role requires balancing several initiatives together