Research Analyst - BASES Innovation Practice

Job description

Date: Apr 16, 2019

Location: Chicago, IL, US

Company: Nielsen

Research Analyst - BASES Innovation Practice - 35144

Analytics - USA Chicago, Illinois

Innovation matters. With best in class research and predictive analytical tools, Nielsen BASES, the worldwide leader in analyzing and consulting on new products, remains at the core of our clients' new product ideas, product messaging that inspires action, fresh packaging designs and optimal product launch strategies. At Nielsen, you will work with industry leading marketers and see your work come to life.

Have you ever wanted to modernize the brand and bottle design for an iconic beer company? How about discovering the next big energy drink? At Nielsen, you can.

Be curious. Be collaborative. Be forward thinking. Join the Innovation team and work with our clients as a consultant, a problem solver and the voice of Nielsen BASES at our clients.

We are looking for people passionate about working with data to join the BASES Forecasting Innovation team. Are you excited about working in the consumer package goods industry? What classes, internships and/or work experience have you had to prepare you to help clients by looking at trends in data to figure out what's next, forecasting sales for a new product, or using statistics to determine which decisions may be the least risky?

Job Purpose

·  To execute marketing research studies by compiling, analyzing, and interpreting marketing research data, writing client reports, and constructing presentations.
·  Generates initial draft of forecast results, analyses, and reports, summarizing outcomes, conclusions and recommendations in a concise, client-friendly manner.
·  Supports commercial teams in meeting revenue goals by developing strong forecast analysts, ensuring a high degree of forecast accuracy and supporting high profile and complex forecasting discussions with the client

Responsibilities

·  Accountable for high quality first draft of forecasts
·  Drive forecast development and activation for marketing research studies by compiling, analyzing, and interpreting marketing research data
·  Reviews data for errors and inconsistencies
·  Understands and learns to consult on activation and marketing plans
·  Prepares inputs and runs forecasting models
·  Develops preliminary forecast summaries
·  Understands and learns to analyze in-market data and other available Nielsen data to inform forecasts
·  Executes validations, launch management and/or tracking
·  Prepares initial client correspondence and forecast deliverables
·  Participates in client meetings and presentations as needed
·  Develop basic understanding of demand metrics (Factors for Success and volumetric key measures) and how they influence sales

Success Factors

·  Strong analytical thinker
·  Strong organizational skills
·  Attention to detail and ability to deliver high quality results
·  Strong written and verbal communication skills, and ability to clearly pull a story together
·  Ability to understand market research results and use these results along with in-market data to pull together a story
·  Ability to prioritize and meet deadlines
·  Demonstrates ability to execute against projects for a variety of BASES products, and develop a basic working knowledge of consumer and marketing drivers of sales volume
·  Work effectively with Demand teams to execute projects
·  Understand client needs and adapt forecast inputs appropriately

About Nielsen:

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what's happening now, what's happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation,continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100countries, covering more than 90% of the world's population. For more information, visitwww.nielsen.com .

Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.