Analyst, Nielsen Catalina Solutions

Job description

Date: Apr 5, 2019

Location: Chicago, IL, US

Company: Nielsen

Analyst, Nielsen Catalina Solutions - 31484

Client Services and Sales - USA Chicago, Illinois

Nielsen Catalina Solutions (NCS) empowers the CPG ecosystem to create and deliver more effective advertising with purchase-based audiences and sales measurement solutions. We harness the unrivaled data resources of our parent companies (Nielsen and Catalina), including our exclusive rights to the TV and digital currency data. Leveraging these assets coupled with scientific rigor and leading edge technology, we help our clients continuously improve advertising performance, everywhere their ad appears. NCS has developed a proven approach, advancing the advertising industry and empowering a new age of purchase-driven advertising, relying on anonymized data and holding to the highest standards of consumer privacy. Proudly, we have driven over $3.5 billion in incremental sales for our U.S. customers. Visit us at ncsolutions.com to learn more.

Nielsen Catalina Solutions is seeking an Analyst, Client Consulting, to support NCS's Advertiser and Agency clients by supporting the awareness, interest, and adoption of NCS' gold standard precision marketing and measurement solutions. In addition to delivering an amazing experience for clients by helping develop and deliver actionable insights, this role will use their Digital data expertise to help advertisers optimize media buys across screens. The Analyst will expand NCS engagement by consistently delivering projects with quality and excellence; and responsibly advocate the voice of the client to drive quality and innovation within NCS.

Responsibilities:

·  Serve as primary contact to client and agency contacts by answering questions, performing data requests
·  Attend client meetings to understand client business objectives. Identify and communicate client needs to appropriate account team members
·  Pull and analyze NCS data and deliver insights to clients
·  Manage projects independently
·  Respond to ad-hoc data requests, answering questions, and provide basic technical support and analysis
·  Support client needs in a timely and efficient manner demonstrating a sense of urgency, tenacity, and commitment to quality and excellent client relationship management
·  Proactively resolve client issues by engaging other NCS support groups as needed
·  Participate in collaborative one-voice engagements to solve client business issues
·  Drive actionable recommendations that are aligned to client business issues
·  Facilitate programmatic targeting, consulting and target builds with client and internal Programmatic teams
·  Responsible for data set up and collection for measurement studies

Qualifications:

·  Bachelor's degree in Business, Marketing, or Statistics or related field
·  1-2 years' experience in an analytical and/or client facing role
·  Familiarity with Digital measurement and attribution studies
·  Strong math and/or analytical skills
·  Ability to independently manage, prioritize, and deliver on multiple client demands with consistent quality and excellent
·  Proven problem-solving skills
·  Ability to think through and identify alternative approaches to challenging questions/issues
·  Strong oral and written communication skills with the ability to articulate information effectively
·  Experience with planning and executing digital advertising campaigns, and fluent in targeting strategies especially programmatic
·  Knowledgeable with the digital vendor landscape and data collection process

About Nielsen:

Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio, and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement.

By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world's population. For more information, visit www.nielsen.com

Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.