Global Insights Manager (Experienced Level Professional)

Job description

Global Insights Manager (Experienced Level Professional)

Michelin is hiring!

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THE OPPORTUNITY

The Global Insight Manager is a global function, based in the United States. The role is pivotal in providing strategic market intelligence while demonstrating strong commercial and marketing knowledge to inform strategy through actionable Market, Consumer, Product and Channel insights. It will drive engagement with our global brand portfolio of products & services and craft the way we go to market while being seamlessly integrated into the global processes (strategic plan, O2M from ideation to mock-up, G2M).  Supports Automotive Global Brands to better understand the North American tire industry ecosystem anticipating consumer behavior changes and market inflections; influencing strategic decisions on Where to Play and How to win.

This position is based at our headquarters in Greenville, SC, but may be performed remotely with occasional travel. Greenville is conveniently located within driving distance to east coast beaches, the Blue Ridge Mountains and large cities like Atlanta and Charlotte. The mild climate, charming downtown, and impressive culinary scene are just a few of the perks of living here. 

WHAT YOU WILL DO

Data Collection:
- Identify and integrate relevant data from various sources.
- Strategically use probes to capture comprehensive information even when others are hesitant to share detailed data.
- Make sophisticated inferences by using general background knowledge and contextual information.
- Interpret information to draw logical conclusions and identify significant trends or patterns.
- Demonstrate the ability to interpret dense and complex text that requires specialized knowledge and prolonged focus.

Market Research:
- Design and coordinate critical multi-stakeholder research projects.
- Find opportunities for collaborative research initiatives both internally and externally.
- Provide business recommendations even when data are insufficient, incongruent, or sensitive.
- Evaluate key assumptions and variables that influence market research conclusions.
- Effectively communicate research strategies to all stakeholders.
- Explore new methodologies, analyses, and reporting approaches to improve consumer understanding and business applications, such as Behavioral Science and AI-driven insights.
- Stay connected with the industry and consumers to gain field knowledge and detect weak signals.

Insight Management:
- Combine data to derive unique perspectives and insights on consumer/shopper mega-trends, socioeconomic trends, and industry structures.
- Use insights to identify and prioritize opportunities for innovation and improvement in organizational products and services.
- Identify growth opportunities and potential market evolution by applying insights and staying updated on trends.
- Curate insights and associated data sources to make them accessible and usable for internal and external audiences.
- Ensure that insights are relevant and well-understood across the organization.

-Supports to better integrate consumer insights and market inflections during Strategic Process (G2M, O2M4)

Customer Experience Management:
- Interpret user journey data to improve the customer experience with high-quality digital engagements and touchpoints that boost conversions.
- Co-lead the development of customer feedback management capabilities and practices.
- Assess customer experience measurement practices and identify areas for improvement.

Competitive Analysis:
- Conduct detailed competitive analysis to identify market trends and benchmark products against competitors.

Product and Service Development:
- Collaborate in cross-functional sessions to validate current products and propose new insights.
- Provide input to the product development team based on market demands.

Branding:
- Collaborate with the brand team to optimize product positioning and messaging using qualitative and quantitative research methods.
- Monitor brand performance indicators and steer studies with regions/countries.
- Use customer and market data to forecast the need for segmentation and targeting strategy adaptations.

Data Analytics & Marketing Metrics:
- Analyze existing data to uncover fact-based insights, using various data sources such as social media, Michelin's website, eRetailer websites, NPS surveys, and consumer care centers. (collaborating with Analytics manager and other department such as IT)
- Use evaluation findings of marketing activities to identify improvements and make recommendations to the marketing strategy.
- Build action-oriented reports on web and mobile analytics.
- Evaluate the success of key performance indicators, suggesting adjustments as needed.

Inspire Motion for Life: Apply Today!

As the leading mobility company, we work with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing our clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for our customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing our expertise to new markets, we invest in high-technology materials, 3D printing and hydrogen, to serve a wide a variety of industries—from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 23,000 employees and operates 34 production facilities in the United States and Canada.

MICHELIN® tires have been ranked the #1 Tire Brand across major categories and segments by industry experts and consumers alike. For nearly three decades we’ve been recognized for our achievements in Customer Satisfaction, Performance, Durability, Technology and Innovation.

Michelin cares for the personal and professional development of its employees. We support career advancement through various options, which include: skill and career development, training, career exploration and work with cross-functional teams. We offer the possibility of a varied and fulfilling career path in an environment where unique contributions are valued.

Michelin offers 10 Business Resource Groups (BRGs) which are all-inclusive groups created and led by employees who have shared life experiences across various diversity dimensions. Each group supports business strategies and initiatives along with meeting the needs of members. The goal of each group is to help employees feel welcome and included , support employee engagement and encourage professional development. BRGs also provide cross-cultural support, career management resources and opportunities for community involvement.

Michelin provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors. Consistent with these obligations, Michelin also provides reasonable accommodations to employees and applicants with disabilities and for sincerely held religious beliefs. If you need accommodation for any part of the employment process because of a disability, please contact us at accommodations@michelin.com .

This position is not available for immigration sponsorship.

Get in the driver’s seat and be on your way to a meaningful professional journey!