Sr. Associate Brand Manager KIND - NYC/NWK

Job description

A mutually rewarding experience.

Work. Realize your ambitions. And realize there's more to being in business than just making a profit. That's the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet. What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it's never just about a single person, a single project or a single brand. It's about how you can grab everything that's within your reach here and use it to pursue mutual, long-term gain. It's about having ideas. And ideals. Being prepared to risk failure because the promise of success means we'll all be a little better off. It's that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

About Mars, Incorporated

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M's®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

Sr. Associate Brand Manager KIND - NYC/NWK

Job Purpose / Overview :

This role leads the development of brand initiatives that reflect current consumer and customer insights and deliver business/financial requirements, across the KIND Designated Categories businesses. This role leads the development and execution of marketing and innovation programs designed to reach more consumers, convert more transactions, and add more value to the KIND brand.

The Sr. Associate Brand Manager reports into the KIND Brand Manager and is accountable for flawlessly executing programs/initiatives to fulfill long-term overall brand objectives and strategies on time and on budget.

What are we looking for?

Knowledge & Minimum Qualifications

·  Bachelor’s Degree in Business and/or related area of study
·  MBA preferred
·  2-3+ years’ experience in brand marketing
·  Excellent Communication, negotiation and planning skills
·  Microsoft Suite proficiency
·  Excellent written and oral communication skills

What would be your key responsibilities?

Principal Accountabilities

·  Support the development of future innovation pipeline for the KIND brand, leading projects at various phases from early insights to launch execution.
·  Leverage insights attained from data in proposing business strategies, brand recommendations and consumer promotions.
·  Lead execution of brand plans that support the growth and profit objectives of KIND Designated Categories. Recommend marketing programs that improve return on investment. Responsible for executing activity set within budget.
·  Support the execution of the annual marketing programs. Manage promotions, and other marketing mix elements (e.g., packaging changes) through activity management process as required.
·  Track and monitor brand health metrics and recommend corrective measures if necessary.
·  Co-lead (with activity management) cross functional team of resources on key initiatives.
·  Co-manage agency execution on a day-to-day basis (e.g. shopper marketing, advertising, consumer promotion, PR, media, digital etc.)
·  Working with customer marketing, enable the Sales Team for selling and executional success through best-in-class selling materials
·  Lead and foster a highly motivated cross-functional team


What can you expect from Mars?

·  Support of flexible ways of working.
·  Opportunity to bring your pet to work.
·  Commitment to create a safe, healthy and sustainable world for our partners and the communities in which we operate.
·  Commitment to make A Better World For Pets™ a world where they’re healthy, happy and welcome.
·  Commitment to our consumers and focus on positively impacting the planet and the population.

If you are interested, please apply before November 13 th !

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

Nearest Major Market: New York City
Nearest Secondary Market: Newark
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