Senior Vice President, Premium Brands

Job description

Job Number 24013404
Job Category Brand Management
Location Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management

One of the overarching roles of Global Brand Management is to enhance the positioning and performance of brands within their competitive segments, and to ensure that Marriott International’s portfolio of brands provide maximum value to the enterprise. Each of Marriott International’s brands, or combination of brands, are managed by a designated leader and corresponding infrastructure. The Senior Vice President, Premium Brands will provide executive brand leadership to the following portfolio of brands: Westin, Marriott, Sheraton, Le Meridien, Renaissance, Autograph, Tribute, Delta, Apartments by Marriott Bonvoy, All-Inclusive by Marriott Bonvoy and others. 

This leader is accountable for defining, developing and executing the guest experience at all designated brands globally in a way that is consistent with each brands’ strategic business model and creates maximum profitability and enhances the long-term health of the brand. This experience spans from building brand preference for both customers and investors, to on-site product and service touch points and driving the future vision and execution of the guest experience ensuring its relevance and differentiation to the target consumer.  To enable this, the leader is responsible for: 1) establishing the brand strategy and multi-year planning across brands, 2) execution of the brand strategy through cross-functional/matrixed resources, 3) managing the business model & driving brand performance, 4) ensuring long-term brand health and growth and 5) partnership with brand marketing team.  

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