Senior Director, Luxury Brand Management and Marketing, GC (5-6 months maternity cover)

Job description

JOB SUMMARY

The primary role of the Senior Director, Luxury Brand Management and Marketing, is to ensure appropriate representation and brand pull-through in Greater China, encompassing brand strategy, activation, and marketing. The contract period is from July to November 2025. The Senior Director is accountable for partnering with continent leadership to execute the guest experience in a manner consistent with the specific brand’s vision. To enable this, the leader is responsible for executing and continuously enhancing the direction for the brand, including:

Brand Strategy & Planning

·  Oversees alignment and coordination within the Luxury Brand Management and Marketing team to develop strategy, including planning and pull-through of all Luxury Brand management and marketing initiatives and programs relevant to the Greater China continent.
·  Leads the Luxury Group marketing strategy and planning for the continent and partners with the global team for continent-wide implementation, including digital campaigns, partnerships, and yearly brand planning.
·  Manages and oversees the budget and activation planning on an ongoing basis, providing regular updates to the Managing Director and other key stakeholders.
·  Acts as the owner and advocate of the luxury brands in the continent from both management and marketing perspectives, providing support to achieve on-brand execution across all properties.
·  Educates and communicates brand strategy, positioning, voice, and strategic pillars across stakeholders.

Brand Marketing

·  Oversees alignment and coordination with luxury brand team on strategies, platforms and programs. 
·  Partners with the respective global and continent stakeholders to align consumer-facing messaging and drive brand reputation.
·  Oversees delivery of efficient and effective media plans to boost the Brand awareness and lift reputation in the long term.
·  Collaborates with Commercial, PR & Comms and Field Marketing team to deliver on-brand communications across channels and funnel strategy.
·  Work with luxury brand team to activate relevant Brand Partnerships that enhance Brand Positioning, resulting in stronger Brand equity. 

Brand Experiences and Culture

·  Partner with respective Luxury Brand Leaders at global headquarters, continent or cross functional discipline - subject matter experts to deliver exceptional on-brand execution to sustain and elevate the Luxury brands.
·  Oversees the Luxury Brand Management and Marketing efforts on supporting on Luxury openings, including hotel positioning, opening marketing planning, brand programming planning, etc.
·  Consistently ensure all Luxury Brand activities align with the global portfolio strategy to affiliate with Marriott Bonvoy.
·  Partners with, not limited to, Commercial, PR & Comms, Loyalty, Operations, F&B, GDAP, Feasibility and Development teams to drive stronger understanding and knowledge of what each luxury brand represents, and ultimately increase Brand equity.
·  Oversees and ensures alignment on Luxury brand activations and standards in partnership with Global, Operations, and Loyalty teams.
·  Works with Luxury Operations, property and quality teams to ensure exceptional delivery of guest experience that creates consistent Brand preference, market share and topline performance.
·  Partners with the Learning & Development team to deliver a consumer-focused talent management and cultural engagement strategy for the brand, including driving key training programs forward.

Brand Performance & Development

·  Partners with Commercial/ B2B teams to ensure on-strategy sales approach for luxury brands.
·  Partners with development and asset management as needed to support them in immersing prospective new owners into the brand, its strategies and positioning. 
·  Provides inputs/ guidance on brand naming protocol and brand strategy for new openings / renovation/ conversion projects

 

Stakeholder Relations

·  Oversees the alignment within Luxury Brand Management and Marketing team, to create a climate of teamwork and learning.
·  Drives the luxury organizational alignment and accountability for successful outcomes of brand initiatives with the market, and other functional areas; ensures strategies address relevant stakeholder needs and competitive environment; executes accordingly.
·  Works with other Luxury Leaders to ensure synergies are being maximized. 
·  Establishes and execute a communication platform for the brand with General Managers and other key hotel/ market stakeholders. 

 

CANDIDATE PROFILE 

Education and Experience 

·  Lodging industry experience is strongly preferred 
·  Prior Luxury brand management experience and marketing knowledge is an advantage.
·  14 or more years of management experience, supervising and mentoring staff; international work experience strongly preferred.
·  Strategic and innovative thinker; can create broad business and brand concepts and strategies.
·  Ability to lead complex projects through management of multi-functional teams.
·  Languages: Proficiency in English and Chinese
·  Knowledge of collaboration efforts with global brand management team is preferred
·  Experience with establishing and managing budgets.
·  Experience in managing and directing strategic partners / agencies / vendors. Demonstrated relationship marketing skills a must.
·  Experience in partnering efforts with global brand management and marketing teams is strongly preferred.
·  Good presentation and communication skills
·  Demonstrated ability to take complex projects and efforts from conception to successful execution.
·  Ability to solve problems quickly, think creatively, and satisfy Internet speed-to-market requirements.
·  Ability to simultaneously manage multiple projects.
·  Experience working with associates/ vendors/ customers in remote locations and international markets (multiple time zones).
·  Strong team player and ability to foster relationships and collaborate across disciplines
·  Eye for design and style, creative approach

MANAGEMENT COMPETENCIES 

Leadership

·  Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace. 
·  Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
·  Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
·  Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values. 

 

Managing Execution

·  Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
·  Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
·  Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships

·  Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. 
·  Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
·  Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability 

·  Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
·  Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

·  Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
·  Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
·  Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
- Demonstrates working knowledge of discipline-specific systems, tools, and business processes.
·  Basic Competencies - Fundamental competencies required for accomplishing basic work activities. 
- Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
- Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
- Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
- Reading Comprehension - Understands written sentences and paragraphs in work related documents.
- Writing - Communicates effectively in writing as appropriate for the needs of the audience.

 

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ begin  your purpose,  belong  to an amazing global​ team, and  become  the best version of you.