Cluster Marketing Manager

Job description

JOB SUMMARY

Develops and implements marketing strategies designed to achieve RevPar/share-of-wallet (non-room revenue) goals for departments including, but not limited to, spa, food and beverage, retail, concierge, and front office. Manages all in-hotel messaging to guests. Updates hotel web page content as needed to insure up-to-date accuracy. Liaises with key departmental leaders and teams to assist with developing and implementing marketing plans and goals. Develops, plans, and executes programs as necessary to achieve stated revenue goals. Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget. This position requires the candidate to work with sister property Courtyard Melbourne Flagstaff Gardens in a cluster setup.

CANDIDATE PROFILE 

 

Education and Experience 

 

• 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years' experience in Marketing or a comparable professional area.

OR

• 4-year bachelor's degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area.

 

CORE WORK ACTIVITIES 

 

Conducting Marketing Activities to Achieve Departmental Goals 

• Implements regular tracking of initiatives to determine results.

• Updates hotel web page content as needed to insure up-to-date accuracy.

• Manages all in-hotel messaging to guests including, but not limited to: AstroVision, Janus, plasma screens, front desk electronic signage, in-room and in-hotel collateral, iConnect, entertainment guides, duratrans, pole banners, on-hold messages, in-room videos, transportation videos, wayfinding, fast maps, key cards, etc.).

 

Developing and Implementing Marketing Strategies 

• Liaises with key operators of each department to determine goals and marketing needs.

• Liaises with hotel Director of Public Relations to provide communications tools as needed for the implementation of local/regional publicity and promotions initiatives.

• Works with brand Vice Presidents and Brand Marketing Managers to assist with implementation of brand leisure transient and group market strategies at hotel level as needed.

• Coordinates and implements Strategic Alliance partner marketing program elements.

 

Maximizing Revenue 

• Develops, plans, and executes programs as necessary to achieve stated revenue goals.

• Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget.

• Liaises with brand VPs for all local/regional media needs related to non-rooms revenue initiatives.

 

Managing and Conducting Human Resources Activities  

• Interviews, selects and trains employees.

• Directs the work of employees.

• Sets and adjusts employees' rates of pay and hours of work.

• Handles employee complaints and executes disciplinary action as needed.

• Evaluates employee's productivity and efficiency for the purpose of recommending promotions or other changes in status.

• Conducts annual performance appraisal with direct reports according to Standard Operating Procedures.

 

 

 

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

When you join the Sheraton family, you become a member of its global community. We’ve been a place to gather and connect since 1937. At Sheraton, associates create a sense of belonging in more than 400 communities around the world. We invite, we welcome, and we connect guests through engaging experiences and thoughtful service. If you’re a team player who is excited to deliver a meaningful guest experience, we encourage you to explore your next career opportunity with Sheraton. Join us on our mission to be ‘The World’s Gathering Place’. In joining Sheraton Hotels & Resorts, you join a portfolio of brands with Marriott International. Be where you can do your best work,​  begin  your purpose,  belong  to an amazing global​ team, and  become  the best version of you.