PR & Marketing Manager

Job description

JOB SUMMARY

The Public Relations & Marketing Manager is part of an important team that creates and executes property level communications to our customers and media. Under the leadership of the Director of Marketing & PR, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role builds strategic Public Relations plans, targeted campaigns, and social media content to drive consumer awareness, preference and building broader portfolio and brand awareness. This role focuses on showcasing and supporting the hotels internal clients (Food and Beverage, Spa, Special Events, Sales, etc.) promotions, both to local, regional, national and international media and consumers. As part of the Marketing & PR team, this role is fully connected into resources in their region; Public Relations & Marketing Managers liaise and build deep partnerships with their regional Convention and Visitors Association, State Tourism and Marriott brand teams. This role acts as the spokesperson for the hotel when internal partners are unavailable; provides crisis communications assistance; and ensures all public information is displayed correctly and effectively for the business. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement and by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns.

 

CANDIDATE PROFILE

Education and Experience Required:

• 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in

the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred

OR

• 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

 

CORE WORK ACTIVITIES

Marketing and Digital

• Develops and executes the overarching marketing strategy from marketing plans to budgets for hotel/group of hotels that align with business priorities, with support and consultation of the General Manager(s).

• Cultivates partnership with and active participation in demand generation strategy development (SMR).

• Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.

• Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.

• Serves as the hotel(s) brand guardian / liaison, verifying all marketing reflects brand voice. Leads the strategic pull-through of continent and brand promotions and campaigns.

• Partners with Revenue Management to develop and execute promotional strategy.

• Develops and manages property email marketing strategy, digital strategy across M.com and Third-Party sites, paid media campaigns and performance and verifies proper execution.

• Supports group lead generation efforts.

• Runs, reviews, analyzes and clearly articulates to stakeholders’ key reports and adjust strategy accordingly.

• Manages internal and external partners to verify deliverables are executed to support hotel strategy.

• Develops annual digital marketing plan to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.

• Monitors and provides recommendations for SEO and update as needed in collaboration with MDS or agency.

 

Content Management

• Sets overarching messaging strategy for hotel/group of hotels aligned with positioning.

• Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.), OTA content (via respective extranet sites) and Third-Party / Group Site content (via respective content management systems).

• Manages photography distribution including search photos, pre-arrival photos, and photo gallery management.

• Creates landing pages and Discovery Pages to enhance content, as applicable.

• Manages guest communications (e.g. confirmation, pre-arrival, etc.).

 

Partnerships and Public Relations

• Identifies and cultivates partnerships internally and externally, including Marriott Digital Services (MDS).

• Maintains frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels.

• Manages PR agency, if applicable, or internal PR messaging.

• Manages execution of PR events and promotions.

 

Outlet and Ancillary

• Manages outlet marketing opportunities on third party and local partner sites.

• Defines in-house F&B programming in partnership with F&B Director and manage execution.

 

Social Media

• Develops and implements social strategy.

• Manages paid social media budget and strategy.

• Assists in reviewing social media content calendars and collect local area and property events.

General

• Leads, owns and directs asset development, including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and

distribution), etc.

• Measures and communicates success of campaigns and digital performance using relevant reports tools.

• Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives).

• Collects, reviews, and submits invoices for property marketing efforts and manage the overall submission process.

• Completes other reasonable duties as requested by leadership.

 

The salary range for this position is $73,000 to $93,000 annually. Marriott offers a bonus program, comprehensive health care benefits, 401(k) plan with up to 5% company match, employee stock purchase plan at 15% discount, accrued paid time off (including sick leave where applicable), life insurance, group disability insurance, travel discounts, adoption assistance, paid parental leave, health savings account (except for positions based out of or performed in Hawaii), flexible spending accounts, tuition assistance, pre-tax commuter benefits, other life and work wellness benefits, and may include other incentives such as stock awards and deferred compensation plans. Benefits and incentive compensation may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions.  

The compensation and benefits information is provided as of the date of this posting. Marriott reserves the right to modify compensation and benefits at any time, with or without notice, subject to applicable law.

 

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law. Marriott International considers for employment qualified applicants with criminal histories consistent with applicable federal, state and local law.

Why have less when you can have MORE — all under one roof? Rooted in our expertise and leadership in meetings and experiences, Gaylord Hotels intentionally deliver environments, services and programming that bring people together in an extraordinary way. The heart of our brand are STARs, who are creative, entrepreneurial and dedicated to providing thoughtful, big-hearted service to guests. At Gaylord, we provide STARs with opportunities well beyond that of a traditional hotel—offering you endless career opportunities, the extras, and MORE. In joining Gaylord, you join a portfolio of brands with Marriott International. Be where you can do your best work,​ begin  your purpose,  belong  to an amazing global​ team, and  become  the best version of you.