Marketing Manager

Job description

JOB SUMMARY

The Marketing Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. The Marketing Manager helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness.

 

CORE RESPONSIBILITES

·  Plans & executes annual marketing plan to budget, in consultation with the Marketing leader, Sales leader, Operations leaders, HR Leader and cluster marketing and ecommerce teams.
·  Represent the brand in all marketing activities in Hotel Arts Barcelona and Marriott International’s core values and corporate strategies, with support from the DOM.
·  Create, develop and implement the Hotel’s on and offline marketing strategies to drive demand and awareness for the different segments.
·  Verify that the Hotel’s owned (websites, social media) and earned (OTA’s, Consortias, third parties) channels are updated on a regular basis always in collaboration with the MI Digital Field Marketing Hub.
·  Maintains frequent, active engagement with Digital Field Marketing Hub to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
·  Works closely with the Director of Marketing to plan, direct and coordinate the digital paid media strategy on a weekly basis for Rooms segment in collaboration with the MI DFM Hub and third party agencies.
·  Defines and executes the yearly Social Media strategy, organic and paid, for the Hotel. 

 

 

·  24/7 community management in collaboration with the Marketing Executive (Instagram mainly).
·  Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups
·  Drives the content creation plan for the property for all digital channels, from the strategy to the tactics and execution.
·  Active participation in idea generation towards enhancing the properties overall positioning.
·  Attend all relevant meetings, ensuring active participation, timely follow up on action items and pro-active dissemination of relevant communication points back to the department.
·  Execute promotions targeting the hotel’s various market segments, where required in collaboration with the Sales team. 
·  Be an early adopter and champion for innovation, to deliver results, channel engagement and enhanced guest experience.
·  Establish and maintain strong working relationships with partners, suppliers, and vendors.
·  Promote awareness of brand image internally and externally.
·  Monitors strategy results and business goals on an ongoing basis, exercising critical and analytical thinking of results.
·  Schedules and leads monthly meetings with the Director of Marketing to communicate results, provide insights and answers questions about hotel digital performance.

 

CANDIDATE PROFILE

Education & Experience Required:

·  4-year bachelor's degree in Marketing, Digital Marketing, Business Administration, or related major; 1-year experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

 

OR

 

·  2-year degree from an accredited university in Marketing, Digital Marketing, Business Administration or related major and 4 years’ experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred.

 

Hard & Soft skills Required:

·  Leadership skills, adaptability in fast-paced environment, problem solving & decision making
·  Creativity, writing and design skills
·  Digital channels proven experience 
·  Excellent communication skills and ability to network
·  Team working skills
·  Strong attention to detail
·  Strong organizational and time-management abilities
·  Adobe Design Package handling required
·  MS Office package knowledge
·  Spanish and English proficiency level, spoken and written 

 

  Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

At more than 100 award-winning properties worldwide, The Ritz-Carlton Ladies and Gentlemen create experiences so exceptional that long after a guest stays with us, the experience stays with them. Attracting the world’s top hospitality professionals who curate lifelong memories, we believe that everyone succeeds when they are empowered to be creative, thoughtful and compassionate.

Every day, we set the standard for rare and special luxury service the world over and pride ourselves on delivering excellence in the care and comfort of our guests.

Your role will be to ensure that the “Gold Standards” of The Ritz-Carlton are delivered graciously and thoughtfully every day. The Gold Standards are the foundation of The Ritz-Carlton and are what guides us each day to be better than the next. It is this foundation and our belief that our culture drives success by which The Ritz Carlton has earned the reputation as a global brand leader in luxury hospitality. As part of our team, you will learn and exemplify the Gold Standards, such as our Employee Promise, Credo and our Service Values. And our promise to you is that we offer the chance to be proud of the work you do and who you work with.

In joining The Ritz-Carlton, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.