Marketing & Communications Manager

Job description

Explore an exciting new career path at W Hotels where your natural talent is celebrated. W Hotel’s work culture is uniquely designed to spark your imagination and curiosity while bringing the W experience to life for guests.

CURATING ORIGINALITY TAKES TALENT

W Sydney located at 31 Wheat Road is hiring a Marketing & Communications Manager. Reporting to the Director of Marketing, this role is part of an important team that creates and executes property-level communications to our guests. You will build and lead the implementation of Marketing, Public Relations, E-Commerce, and Social Media activities for the hotel. Your responsibilities include, but are not limited to: 

Hotel Marketing and Advertising

·  Executes annual marketing plan to budget, in consultation with the Director of Marketing;
·  Partners with Operations, Food & Beverage, and Sales teams to execute promotions and campaigns to target in-house guests that drive incremental revenue to the hotel;
·  Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups;
·  Executes email marketing, and display advertising;
·  Implement and manage digital strategies for hotel website in conjunction with DOM and Marriott Digital Services Team, including performance evaluation, opportunities, and issues related to online programs and initiatives;
·  Verifies all advertising for the hotel in digital channels is in alignment with brand voice.

Social Media Content Management

·  Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
·  Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant  digital and social media  channels.
·  Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly. 

Public Relations and Partnerships

·  Develops a comprehensive PR plan per quarter along with the PR agency, in alignment with communications objectives, and executes post sign-off from DOM and GM.
·  Maintains a comprehensive list of local media and KOL contacts, with particular emphasis on food and luxury-lifestyle content creators. 
·  Writes and reviews all press releases for property events, promotions, and outlets.
·  Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).
·  Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
·  Source and manage sponsorship opportunities / events for the Hotel in line with W Hotels brand values and passions.
·  Source and build credible partnerships in line with W Hotels brand values and passions to ensure the hotel attains and remains at the forefront of the Sydney market. 

Direct Marketing and Collateral Development 

·  Leads the co-ordination of photography for hotel and F&B collateral and public relations purposes between the hotel and the regional field marketing teams.
·  Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.
·  Coordinates and executes Hotel and F&B printed materials.
·  Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.
·  Assists in the production of all property, F&B display, and temporary signage in hotel public areas.
·  Manages the execution of F&B direct marketing activities.
·  Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).
  Benefits
·  Discounts on hotel rooms including all properties within the Marriott International group, for you and your family & friends
·  The best hotel training opportunities produced independently by W Sydney and internationally recognised training programs by Marriott International
·  Discounts on food & beverage across all our hotels
·  Recognition programs to keep you motivated
·  Wellbeing & mindfulness programs to ensure you stay healthy
·  Employee Assistance Program
·  ‘Great Places to Work’ certified

MI RECOGNITION

Marriott International is consistently recognized as an employer of choice globally by FORTUNE magazine, DiversityInc and Great Places to Work Institute, among others.

MI CAREERS SOCIAL MEDIA ACCOUNTS

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CTA TO LEARN MORE

Visit whotels.com/careers to learn more about our workplace culture and career opportunities.

DIVERSITY AND INCLUSION STATEMENT

Marriott International is an equal opportunity employer that does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws

W Hotels’ mission is to Ignite Curiosity, Expand Worlds. We are a place to experience life. We’re here to open doors and open minds. We are constantly inspired by new faces and new experiences. A tuned-in, up-for-anything spirit is at our core and has made us renowned for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guests’ passions to life. If you are original, innovative, and always looking towards the future of what’s possible, welcome to W Hotels. In joining W Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work,​ begin  your purpose,  belong  to an amazing global​ team, and  become  the best version of you.