Manger, Field Marketing, Japan and Guam

Job description

JOB SUMMARY

Marriott International is seeking a Manager, Field Marketing to join the newly established Field Marketing Services function within Japan and Guam above property marketing team.  This is an excellent opportunity to join a forward-thinking team and grow your marketing career with the world’s largest hotel company.

The Manager, Field Marketing supports hotels in generating profitable revenue to increase RevPAR, market share, and brand awareness by fully leveraging marketing programs at the property and market level, and by ensuring that marketing efforts are effectively directed to the consumer. The Manger, Field Marketing will support each hotel’s Director of Sales and Marketing/Director of Marketing efforts to understand and apply consumer insights into hotel marketing plans and deliverables, confirm that marketing activities are aligned with the hotel’s business plan and need times, maximize efficiency of hotel marketing spend, and develop co-op campaigns. This position will also closely support the Area Director of Marketing (ADM) to ensure that the company vision is applied in Japan and Guam as well as to ensure that property programming is aligned with brand standards, brand voice and fully utilizes all available tools and resources. 

Key accountability areas include:

(1) developing and implementing market-based strategic plans based on local need-time and demand generation opportunities by driving cluster area initiatives

(2) developing strong working relationships with business partners for attractive promotional, campaign tie-ups and events to build brand recognition in the market

(3) executing and ensuring pull through of regional/Brand marketing programs, suggesting and deploying right channels and platforms

(4) training up area marcoms

(5) providing communications guidance to property teams, including overall marketing strategy, crisis management plus other media activities

 

CANDIDATE PROFILE 

Education and Experience 

·  Bachelor’s degree in marketing preferred
·  6 years of marketing experience demonstrating progressive career growth and a pattern of exceptional performance (hospitality industry preferred)
·  1-3 years digital marketing experience, including search engines and digital advertising optimization tactics (keyword)
·  Strong knowledge of Japan media landscape
·  Experience in corporate marketing communications, advertising agency, or e-marketing agency
·  Desired experience working in an above property or ‘cluster’ hotel marketing role 

 

Skills and Competencies 

·  Commercially minded with strong business acumen   
·  Creative thinker with ability to connect creativity to business outcomes
·  Analytical nature – can interpret data into meaningful insights and actions     
·  Demonstrated ability to develop and implement successful marketing strategies for individual properties to maintain and grow business of hotels 
·  Demonstrated ability to use standard software applications (e.g. Excel, PowerPoint, on-line database applications) and preference in proficiency with advanced software programs, such as Photoshop and InDesign
·  Excellent relationship management and negotiation skills; demonstrated ability to develop and maintain relationships with senior leaders (e.g. Area Teams, GMs, Sales and Revenue Leaders, media representatives) and external agencies
·  Ability to work autonomously and as part of a team regularly communicating project status 
·  Strong problem solving and decision-making skills
·  Able to effectively prioritize multiple tasks for multiple stakeholders
·  Strong customer service orientation; takes initiative, anticipates needs
·  Excellent planning skills
·  High attention to detail
·  Advanced Japanese/English writing capability
·  Capable of listening and counseling stakeholders on best approach, including what non-value added efforts to drop
·  Experience in a matrix organization and understand how to apply and leverage corporate marketing programs, platforms, and tools

CORE WORK ACTIVITIES 

Overall Marketing Strategy - Development & Execution of Marketing Plan for the Area & Hotels 

·  Support Director, Field Marketing in developing & executing overall strategic PR, Brand & Destination marketing plan for the Area as a whole
·  Provide overall marketing strategic guidance for participating hotels. Review and collaborate on marketing elements of hotel business plans. Understand and apply regional consumer insights into hotel business plan. Guide local property marketing spend to ensure maximum productivity/ROI and brand identity/marketing communications standards adherence.
·  Develop and execute integrated marketing campaigns (e.g. print, radio, display ads, email, hotel website), using best practices and in alignment with Continent Brand Team and Area Digital counterpart for online initiatives.
·  Provide Brand and Photography immersions to hotel teams in partnership with Continent Brand leader
·  Ensure and supervise content quality of hotel sales promotional aids, tools and merchandising items.
·  Work with Director of Field Marketing to provide guidance on pre-opening marketing budget for new builds/conversions. 
·  Work with F&B Marketing, PR, Loyalty, Partnership team and MDS to recommend marketing channels and story angles for the Area.
·  Provide a report out of Area Marketing initiatives on a regular basis. 

Drive Brand & Destination Marketing

·  Support Director of Field Marketing and ensure Area activation of Brand initiatives.
·  Incorporate global brand marketing objectives into the hotel plans, when appropriate (i.e. brand voice, participation in any required global brand marketing activities). Ensure corporate, and/or regional/Area marketing programs are pulled through at the property level. Support deployment of new marketing and initiatives. 
·  Support Director of Field Marketing in activating in-market brand marketing campaigns
·  Track, monitor and evaluate the performance of planned campaigns / events and conduct post-mortem analysis.
·  Together with F&B marketing manager, develop the area level F&B marketing campaigns including wedding/catering and execute in the market
·  Create destination content and execute area level destination marketing campaign as collaborating with regional marketing team
·  Support Director of Field Marketing to lead Japan destination campaign across key source markets as closely working with field marketing team in each market
·  Localize the brand marketing communication materials

Additional Key Contributions 

·  Build and maintain close relationships with other continent-based marketing professionals.
·  Support Director of Field Marketing to identify, negotiate and activate strategic partnership opportunities with aligned third parties   
·  Prepare briefs and liaise with agencies on above property marketing projects and campaigns 
·  Brief photographers and videographers on marketing guidelines/standards per brand/project and provide consultative support for hotels on photography and videography requirements
·  Source and negotiate influencer collaborations in support of above property marketing initiatives 
·  Assist with negotiation of regional and cluster media buys with key publications and media agencies
·  Assist in the development of event activations and project manage from outset through to activation, including venue, supplier and partner liaison, run sheets and management of invitations and RSVPs
·  Research and report on consumer and market insights and implement learnings and/or act on opportunities where applicable 
·  Complete Measurement/Reporting: 
·  Maintain accurate and up-to-date area marketing initiative, tracking, and budget data/reports using project management system.
·  Measure and report success of area /property marketing performance to stakeholders using relevant tools.
·  Apply insights to future marketing activities.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ begin  your purpose,  belong  to an amazing global​ team, and  become  the best version of you.