Manager, Hotel Development Marketing, Asia Pacific
SINGAPORE Marketing
Job description
JOB DESCRIPTION
Marriott International is the world’s largest travel company with a portfolio of over 9,000 properties under 32 leading brands spanning 139 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. It also manages Marriott Bonvoy®, the world’s largest loyalty program with over 210 million members.
At Marriott, we strive to be the world’s favorite travel company by providing guests unmatched choice in vacation and leisure experiences. The Development organization advances this mission by expanding Marriott’s offerings across all sectors and geographies. The addition of hotels is not only one of the principal drivers of Marriott’s earnings growth, but it is also an important element in progressing the product quality, operating standards, distribution power and brand equity of Marriott’s lodging system. For Asia Pacific Excluding Greater China (APEC), our unit growth strategy focuses primarily on the acquisition of management contracts and licensing of our hotel brands to third party owner-operators under franchise agreements.
The Development Marketing function plays a key role in positioning Marriott as the premier branding company among the hotel owner/investor community and key deal influencers in the hospitality industry. The Development Marketing Manager/Sr Manager will have ownership of the development and execution of compelling marketing materials to support the APEC Development team in identifying, pitching for, and successfully closing on opportunities for new hotels, directly contributing to the company’s growth. The successful candidate will also work directly with the Chief Development Officer (CDO) and Development team in sourcing and analyzing data that will assist in preparing business cases for internal and external audiences. The position will also be building relationships with industry professionals, real estate brokers, and other stakeholders to expand Marriott’s reach.
EXPECTED CONTRIBUTIONS
Responsibilities will include, but will not be limited to, the following:
· Own the development and implementation of the yearly integrated Marketing plan aligned against regional development priorities. Prepare and track annual development marketing budget for APEC.
· Manage global Hotspot sales tool for the region; customizing global tools to create APEC specific materials for use on iPad. This includes quarterly update of materials and translations as appropriate.
· Partner with Development associates on RFPs and presentations. Candidate must be comfortable accessing, analyzing and utilizing key data with strong PowerPoint and desktop design skills to deliver clear, effective messages in a concise way.
· Collaborate with partners in Brand, Development, Feasibility, Operations, Revenue Management and other disciplines both at HQ and the regional level to source the right data and craft compelling narratives to produce winning pitch materials.
· Act as key liaison with regional brand team to ensure brand materials reflect regional variances in programming as well as to leverage brand partnerships and events.
· Manage industry conference sponsorships and speaking opportunities for the development team.
· Organize and host receptions for owners and the investor community in creative formats to attract potential partners and strengthen owner relationships to further position Marriott as the partner of choice.
· Assist CDO on both internal and external executive-level presentations, and other presentations on behalf of the APEC Development function as needed.
· Manage a shared platform that houses all data and marketing resources for the Development team.
· Serve as a point of contact for Development associates for data and marketing, liaising with PR where necessary.
· Serve as the APEC representative as part of the Global Development Marketing organization.
· Performs other duties as appropriate related to enhancing Marriott’s growth in the APEC region.
DESIRED SKILLS AND EXPERIENCE
· Bachelor’s degree. Strong command of English language a must.
· 3-5+ years of work experience in Consulting, PR, Marketing or Development Marketing. B2B experience or good understanding of the hotel development process is an asset.
· Ability to work with and understand data to use strategically to accelerate development efforts.
· Keen eye for design and exceptional creative and critical thinking skills.
· Superior attention-to-detail, high degree of initiative and resourcefulness, as well as a service-oriented attitude.
· Proactive, with sound judgment and strong business acumen.
· Strong interpersonal and organizational skills; ability to work in a fast-paced environment with multiple priorities.
· Executive presence with the ability to work with and present to all levels of the organization.
· Excellent written and verbal presentation skills, including strong editing, design, and proofreading abilities.
· Skilled at PowerPoint; experience with photo/video editors (e.g. Canva) and print (e.g. InDesign) publishing tools preferred.
· Experience working in commercial or hospitality real estate advisory preferred.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.