Field Marketing Manager Caribbean

Job description

JOB SUMMARY  

The Account Manager is responsible for managing and maintaining on-going relationships with properties and owners, and works closely with Marketing Knowledge Experts (KE) to ensure Marketing initiatives are being executed at the property and regional levels in partnership with the Centers of Excellence (COE). Serves as the primary point of contact for a collection of hotels for Field Marketing needs. Designs customized annual marketing and implementation plans for each assigned property including setting key marketing goals and identifying key marketing channels to be utilized to reach goals. Responsible for creating a comprehensive marketing strategy that aligns with the hotels’ goals and positioning. Develops and oversees implementation of marketing strategies designed to drive topline revenue and achieve digital goals. Identifies incremental marketing opportunities ranging from partnerships, third-party cites, CVBs, etc. Expertly articulates campaign performance regularly to General Managers, Sales and Revenue Management leaders and Hotels’ Ownership groups. 

 

CANDIDATE PROFILE  

Education and Experience  

College (University) degree required in marketing, hospitality management, or related field  

Postgraduate or master’s degree in marketing or equivalent preferred 

2+ years of experience in equivalent position  

1+ years managerial experience preferred, leading a team or a project  

Travel industry, hotel property experience, Field Marketing experience, or related, preferred  

Fluency of English and Spanish required- Portuguese a plus. Excellent verbal communication and writing skills  

Leadership qualities are a must (self-starter) 

Must be a team player and collaborate well with multiple stakeholders 

Excellent technical and project management skills; ability to handle many diverse projects simultaneously 

Attention to detail, critical-thinker and problem-solver 

Creative, energetic, takes initiative 

Able to effectively work independently or, at times, as part of a team 

Excellent interpersonal and presentations skills 

Ability to identify and track relevant community KPIs 

Ability to balance the interests and demands of multiple stakeholders 

 

CORE WORK ACTIVITIES  

The following are specific responsibilities and contributions critical to the successful performance of the position: 

Serves as the primary point of contact for a collection of hotels for Field needs. 

Designs customized annual marketing and implementation plans for each assigned property including setting key marketing goals and identifying key marketing channels to be utilized to reach goals. 

Communicates with property to get input throughout planning process. 

Understands owner expectations in order to develop effective marketing solutions that meet the expectations and create value for both owners and Marriott International. 

Develops a thorough understanding of the lodging business (hotel operation, industry drivers, challenges, competitors, MI’s position in the global marketplace) and cutting edge marketing trends to unveil opportunities for growth. 

Understands global brand and marketing strategies and their application to the Latin American markets and its consumers. 

Evaluates if global strategies meet the marketing needs of all the brands for the Latin American Markets and pull through new marketing programs/products/services to ensure successful, brand appropriate local implementation. 

Provides marketing budget guidance to property leadership. 

Works with COEs, KEs and other MI teams to execute key marketing and digital activities. 

Manages coordinators and any other Field support personnel, as assigned and ensure quality of work. 

Shares quantitative view on how various channels/activities support business objectives (e.g., anticipated ROI per channel) and set goals/targets. 

Determines KPIs and specific goals for properties, monitor progress against those goals and provide reports and information about progress. 

Updates plans as needed based on performance. 

 

 

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ begin  your purpose,  belong  to an amazing global​ team, and  become  the best version of you.