Field Marketing Executive (Based in HCMC)

Job description

JOB SUMMARY

The Field Marketing Executive takes care the execution and admin process of marketing plans to drive revenue, increase market share, and enhance brand awareness. This role executes in implementing marketing programs at the property and market level, ensuring alignment with business goals. The Executive works closely with the Field Marketing Manager, Country Director of Marketing (DOM) to activate campaigns, submit materials to channels and merchandises, optimize digital marketing efforts, and support local hotel teams in executing marketing and PR initiatives to a market (or cluster) of properties with some regional proximity. This role focuses on campaign activation - execution, manage and performance tracking, and administrative processes to ensure smooth marketing operation; coordinate marketing strategy across hotels consistent with Portfolio and Continent strategy. 

 

 

JOB SPECIFIC TASKS

Overall Marketing Strategy - Development & Execution of Marketing Plan for the Area & Hotels

·  Support Field Marketing Manager and CDOM in developing & executing overall strategic PR, Brand & Destination marketing plan for the Area as a whole.
·  Provide overall marketing strategic guidance for participating hotels. Review and collaborate on marketing elements of hotel business plans. Understand and apply regional consumer insights into hotel business plan. Guide local property marketing spend to ensure maximum productivity/ROI and brand identity/marketing communications standards adherence.
·  Support the execution of cluster-wide campaigns to drive retail and drive direct
·  Provide support for new opening hotel marketing activities 

Loyalty 

·  Support Country Director of Marketing on activation of Marriott Bonvoy Moments and events to build brand recognition in the market. 
·  Support hotels with loyalty strategy and local pull through / activation of Marriott Bonvoy Moments and events.
·  Develop content, visual materials for all members communication, app and web merchandising.

2. Reporting & Performance Tracking

·  Track and analyze marketing campaign performance, providing reports to the Country DOM.
·  Assist in monitoring competitor activities and market trends to identify new opportunities.
·  Maintain accurate records of marketing budgets, campaign expenditures, and ROI analysis.

 

3. Monitoring & Executing Administrative Processes

·  Manage and oversee contracting, proposals, invoicing, and payment processes to ensure compliance.
·  Work closely with internal teams and external vendors to streamline financial documentation.
·  Ensure all paperwork and approval processes are completed efficiently and in a timely manner.

 

Skills & Competencies

·  Strong understanding of digital marketing, SEO, SEM, and social media advertising .
·  Proficiency in content creation tools (e.g., Canva, Photoshop) and digital marketing platforms .
·  Strong analytical skills with the ability to interpret data and optimize campaigns .
·  Excellent written and verbal communication skills in English and Vietnamese .
·  Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of “Wonderful Hospitality. Always.” by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that’s synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you’re happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand’s namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you’ll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That’s The JW Treatment™. In joining JW Marriott, you join a portfolio of brands with Marriott International. Be where you can do your best work,​ begin  your purpose,  belong  to an amazing global​ team, and  become  the best version of you.