F&B Marketing Manager

Job description

Job Number 24067347
Job Category Sales & Marketing
Location The Riviera Maya EDITION at Kanai, Paseo Kanai 14, Solidaridad, Playa Del Carmen, Mexico, Mexico VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management

JOB SUMMARY

Manage the day-to-day activities for F&B outlets, Beach Club and Lobby Bar communication & social media channels. Establish long-range objectives and specify the strategies and actions to achieve them.  Manage active and engaged communities around a defined topic or topics by managing long-lead editorial calendars, monitoring online conversations. Participate in online conversations to build brand visibility, customer satisfaction and marketing/ecommerce support. Establish a positive online presence for the restaurants & bars by integrating outlet-specific and brand messaging in a compelling and valuable way for participants. Provide measurement of the impact of online presence to the hotel’s overall business.

 

CANDIDATE PROFILE

Safety and Security / Seguridad y Protección

·  Report work related accidents, or other injuries immediately upon occurrence to manager/supervisor.

 

Policies and Procedures / Políticas y procedimientos

·  Protect the privacy and security of guests and coworkers.
·  Follow company and department policies and procedures.
·  Ensure uniform and personal appearance are clean, hygienic, professional and in compliance with company policies and procedures.
·  Maintain confidentiality of proprietary materials and information.
·  Perform other reasonable job duties as requested by Supervisors.

 

 

Social Media 

·  Manage day-to-day activities of select social media channels.
·  Research and image sourcing of Social Media creative content.
·  Provide day-to-day support on select social media channels.
·  Help distribute content across social platforms, content calendar, content library, adding new content of events etc.
·  Optimize tags across multiple distribution outlets. Linking content to ongoing local, national and global events; both within the F&B and bars industry but also all lifestyle related occurrences
·  Monitor community feedback in real-time and assist with fan engagement.
·  Manage active and engaged communities around a defined topic or topics by managing long-lead editorial calendars, monitoring online conversations.
·  Participate in online conversations to build brand visibility, customer satisfaction and marketing/ecommerce support.
·  Assist with content seeding efforts.
·  Establish a positive online presence for the hotel(s) by integrating property-specific and brand messaging in a compelling and valuable way for participants.
·  Provide day-to-day analysis of data from listening and CMS tools.
·  Create and manage reporting, profile moderation, outreach activities, etc.
·  Develop relationships with clients and working closely with them to learn their business and communication needs.
·  Interact with corporate e-commerce, strategic alliances and other corporate departments to verify leadership of the hotels in any e-marketing opportunities.
·  Research social media opportunities for all market segments: business transient, leisure, group catering and food and beverage.
·  Assist with development and pull-through of social media brand strategy and overarching reports.
·  Keep apprised of all relevant client, industry and market developments.
·  Uncover solicitation opportunities for managers in each market.
·  Serve as a resource for the sales and operations team regarding Internet distribution issues, questions, or new programs.
·  Observe, receive, and otherwise obtain information from all relevant sources.
·  Establish long-range objectives and specify the strategies and actions to achieve them.
·  Analyze information and evaluate results to choose the best solution and solve problems. Produce a monthly social media report and present this at the regular PR meeting
·  Develop, design, or create new applications, ideas, relationships, systems, or products, including artistic contributions.
·  Verify marketing communications support regional, market, and hotel business objectives and goals.
·  Support execution and fulfillment of projects as outlined on marketing communications plans.
·  Verify adherence to Corporate Advertising and Marketing Communications standards, brand standards, and format guidelines.
·  Develop strong working relationships with outside vendors to verify quality, cost effective creative executions.
·  Verify marketing information provided to the properties is accurate, complete, timely, and enables hotels to meet or exceed guest expectations.
·  Responsible for updating Website content for Outlets and Brand Websites ( via EDITION Brand Office)

 

General Restaurant and Bars Communication

·  Email Newsletters
·  Manage PR Activities  through Purple PR and attends bi-weekly PR Meeting
·  Coordinates PR/ Social Activation
·  Commercial Activation
·  Work with Sales Team on managing all paid events/ product launches in F&B outlets.
·  Manage all social channels for all bar outlets, this includes; content calendar, content library, adding new content of events etc.
·  Creation of the monthly newsletters through content gathering from the Bars Manager, Director of Bars and Director of Culture & Entertainment as well as the bars team.
·  Work with the Director of Bars and Director of Culture & Entertainment to create a credible series of industry nights; product launches, seminars, guest bar shifts, bar takeovers and menu launches.
·  Work with the Director of Culture & Entertainment to create a series of lifestyle events throughout the outlets
·  Work with the Director of Bars, Director of Culture & Entertainment and Bar Manager on brand activations, both internally and externally
·  Manage the relationship with industry press for any and all events as well as award nominations.
·  Liaise with EDITION Brand Office on all required graphic design to ensure all marketing material is on brand and signed off
·  Liaise with the outlets management team to add bars content to the BT calendar
·  Attend all outlets related events and book in photographers, if required
·  Manage the marketing budget for F&B and bars alongside of the Sr. Marketing Manager, Director of F&B and the Director of Bars
·  Creates Menus, Invitation, marketing material, adverts etc.

 

 

 

 

Computer Skills

·  Use computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
·  Use computer systems and software packages to input, access, modify, store, or output information
·  Enter and retrieve data from computer systems using a keyboard, mouse or trackball.
·  Able to create gifs/use apps such as Boomerang to create original engaging content

 

Guest Relations

·  Address guests' service needs in a professional, positive, and timely manner.
·  Thank guests with genuine appreciation and provide a fond farewell.
·  Anticipate guests' service needs, including asking questions of guests to better understand their needs and watching/listening to guest preferences and acting on them whenever possible.
·  Actively listen and respond positively to guest questions, concerns, and requests using brand or property specific process (e.g., LEARN, PLEASED, Guest Response, LEAP) to resolve issues, delight, and build trust.
·  Welcome and acknowledge each and every guest with a smile, eye contact, and a friendly verbal greeting, using the guest's name when possible.
·  Answer guest questions about property facilities/services (e.g., hours of operation, rates and room types, packages, promotions, entertainment, restaurants, special events).

 

Communication

·  Provide information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
·  Inform and/or update the executives, the peers and the subordinates on relevant information in a timely manner.
·  Speak to guests and co-workers using clear, appropriate and professional language.
·  Answer telephones using appropriate etiquette including answering the phone within 3 rings, answering with a smile in one's voice, using the callers' name, transferring calls to appropriate person/department, requesting permission before placing the caller on hold, taking and relaying messages, and allowing the caller to end the call.

 

Working with Others

·  Support all co-workers and treat them with dignity and respect.
·  Handle sensitive issues with employees and/or guests with tact, respect, diplomacy, and confidentiality.
·  Develop and maintain positive and productive working relationships with other employees and departments.
·  Work with other people to gather the information necessary to manage projects, achieve goals, and resolve problems.

 

Quality Assurance/Quality Improvement

·  Complies with quality assurance expectations and standards-.

 

Physical Tasks

·  Enter and locate work-related information using computers and/or point of sale systems.
·  Read and visually verify information in a variety of formats.
·  Stand, sit, or walk for an extended period.
·  Move, lift, carry, push, pull, and place objects weighing less than or equal to 10 pounds without assistance.

 

 

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

EDITION Hotels combine the visionary genius of boutique hotelier Ian Schrager, the service delivery of a world-class luxury hotel, and the global reach of Marriott International to create an entirely new experience in the world of hospitality. EDITION delivers the best of both worlds in a delicate balancing act – polish with personality, perfectionism with individualism, and comfort with charisma and charm. The brand targets sophisticated, knowledgeable consumers who understand quality, originality, design, and service excellence, but who want it without limitations – breaking the bounds of convention and demanding an attitude and a feeling wrapped in a package that showcases the exceptional.

 
But to create this magical experience, we need you. We are looking for outgoing, authentically amazing people who are looking for a place to work that inspires them, challenges them and makes them proud to come to work. A place where service comes from the heart, not from a handbook. A place that delivers a never-ending theatrical performance that continuously delights and enchants each and every one of our guests.

 
We invite you to join us today. In joining EDITION, you join a portfolio of brands with Marriott International.  Be  where you can do your best work,​  begin  your purpose,  belong  to an amazing global​ team, and  become  the best version of you.

 

 

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

EDITION Hotels combine the visionary genius of boutique hotelier Ian Schrager, the service delivery of a world-class luxury hotel, and the global reach of Marriott International to create an entirely new experience in the world of hospitality. EDITION delivers the best of both worlds in a delicate balancing act – polish with personality, perfectionism with individualism, and comfort with charisma and charm. The brand targets sophisticated, knowledgeable consumers who understand quality, originality, design, and service excellence, but who want it without limitations – breaking the bounds of convention and demanding an attitude and a feeling wrapped in a package that showcases the exceptional.

But to create this magical experience, we need you. We are looking for outgoing, authentically amazing people who are looking for a place to work that inspires them, challenges them and makes them proud to come to work. A place where service comes from the heart, not from a handbook. A place that delivers a never-ending theatrical performance that continuously delights and enchants each and every one of our guests.

We invite you to join us today. In joining EDITION, you join a portfolio of brands with Marriott International. Be where you can do your best work,​ begin  your purpose,  belong  to an amazing global​ team, and  become  the best version of you.