Director of Sales and Marketing

Job description

Additional Information: This hotel is owned and operated by an independent franchisee, Mullen Hospitality Management. The franchisee is a separate company and a separate employer from Marriott International, Inc.  The franchisee solely controls all aspects of the hotel’s employment policies and practices, including hiring, firing, discipline, staffing, compensation, benefits, and all other terms and conditions of employment.  If you accept a position at this hotel, you will be employed by a franchisee and not by Marriott International, Inc.

 

The Director of Sales and Marketing is responsible for leading the sales and marketing team to develop and execute strategic initiatives to maximize revenue opportunities and enhance the brand presence of the JW Marriott Costa Elena All-Inclusive Resort in Costa Rica. Special focus will be placed on increasing the resort's market share in the groups, conventions, weddings, and FIT sectors. This role requires an innovative and dynamic leader committed to operating at the highest standards of quality and excellence while fostering teamwork and collaboration.

 

– Develop and implement comprehensive sales and marketing strategies to drive growth in groups, conventions, weddings, and FIT segments.
– Lead the sales team in identifying and pursuing new business opportunities while maintaining relationships with existing clients.
– Oversee the creation and execution of targeted marketing campaigns to promote the resort's offerings across multiple channels.
– Collaborate with cross-functional teams to enhance guest experiences in an all-inclusive luxury environment.
– Foster and enhance relationships with the franchisor, taking advantage of their sales materials, plans, and network to drive future bookings.
– Manage and analyze market trends, competitive landscapes, and customer behaviors to inform sales strategies and decision-making.
– Establish and maintain relationships with key stakeholders, including corporate clients, event planners, and travel industry partners.
– Develop and manage the sales and marketing budget to optimize resources and maximize ROI.
– Drive brand awareness and engagement through digital marketing, social media, PR initiatives, and community engagement.
– Represent the resort at national and international trade shows, conventions, and industry events to showcase offerings and forge new partnerships.
– Lead, mentor, and develop the sales and marketing team to achieve personal and professional growth in line with organizational goals.
– Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting.
– Design effective Sales deployment schemes and market assignments.
– Spearhead innovative marketing campaigns across digital, social, and traditional platforms to continue to grow market share.
– Leverage PR, influencer partnerships, and brand collaborations to amplify market presence.
– Create and execute activations throughout both the hotel and F&B outlets.
– Manage the hotel’s website and ensure content is current, engaging, and aligned with brand standards.
– Ensure a strong, consistent brand message that resonates with our target audience.
– Organize and promote events, packages, and seasonal promotions to boost revenue.

Qualifications:
– Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field. MBA preferred.
– Proven track record of success in sales and marketing within the luxury hospitality sector, with experience in groups, conventions, weddings, wholesale, OTAs and FIT markets.
– Strong leadership abilities with experience in team management and development.
– Excellent communication, negotiation, and presentation skills.
– Proficiency in digital marketing and CRM tools.
– Ability to think strategically and creatively while maintaining a results-oriented approach.
– Experience in franchised as well as all inclusive Resorts is highly desirable
– Understanding of the Costa Rican market and cultural context is highly desirable.
– Fluent in English and Spanish is preferred.

– Competitive salary and performance-based bonuses.
– Comprehensive health and life insurance plans.
– Opportunities for professional development and career advancement.
– Relocation assistance, if applicable.

 

This company is an equal opportunity employer.

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Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of “Wonderful Hospitality. Always.” by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that’s synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you’re happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand’s namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you’ll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That’s The JW Treatment™. In joining JW Marriott, you join a portfolio of brands with Marriott International. Be where you can do your best work,​ begin  your purpose,  belong  to an amazing global​ team, and  become  the best version of you.