Director, Martech Platform & Innovation

Job description

Job Number 24061557
Job Category Sales & Marketing
Location Shanghai Operations, 9/F Tower B One ITC, Shanghai, Shanghai, China VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management

JOB SUMMARY

Reporting to the VP of Digital Products and Platforms, Asia Pacific, this role will contribute in our efforts to drive local capability of Martech and innovation in China, in order to support the strategy of growing forwarding in China .

The  Director , Martech Platform & Innovation  is responsible for:

·  Martech Technology Landscape Understanding
·  Have a deep understanding of the local martech technology landscape in China, including key players, market trends, and regulatory requirements.
·  Build and maintain relationships with martech vendors and industry experts.
·  Martech Platform Strategy and Execution
·  Develop and execute a comprehensive marketing platform strategy to optimize customer engagement and drive business outcomes.
·  Evaluate, select, and implement key martech platforms in China, starting with foundational research and POC setup
·  Ensure effective integration and interoperability of martech solutions across the organization.
·  Digital Data Analytics and Insights
·  Leverage digital data analytics to gain insights into customer behavior, optimize campaigns, and improve decision-making.
·  By working with Marketing and other disciplines, build and manage data pipelines to collect, clean, and analyze digital and marketing data.
·  Collaborate with business stakeholders to translate digital data insights into actionable strategies and Digital product optimization recommendations
·  Innovation and Emerging Technologies:
·  Stay abreast of the latest martech and emerging technologies, including Generative AI.
·  Identify and explore use cases for Generative AI in marketing, customer engagement, and other areas of interest from the business
·  Identify and evaluate innovative solutions that can enhance customer experiences and drive business value.
·  Lead the development and implementation of proof-of-concepts and pilot projects for new technologies.