Digital Marketing Manager 数字营销经理

Job description

JOB SUMMARY

 

The position is responsible to execute eCommerce strategies effectively to implement for rooms and catering business. This position pulls through marketing programs and leverages sales channels and platforms based on the local needs of properties to position the hotel and its offerings in a relevant way to potential guests. Manage the day-to-day activities for social media channels. Participate in online conversations to build brand visibility, customer satisfaction and marketing/ecommerce support. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role assists with building deep partnerships with their Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization.

 

CANDIDATE PROFILE 

 

Education and Experience

 

Required:

• 2-year degree from an accredited university in eCommerce, Marketing, Business Administration or related major and 4 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred

OR

• 4-year bachelor's degree in eCommerce, Marketing, Business Administration or related major; 2 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred.

 

CORE WORK ACTIVITIES

 

Digital Strategy Execution

• Verifies hotels' eCommerce strategies are effectively implemented in the online platform

• Verifies compliance and participation in company promotions and eCommerce channels

• Promotes and protects brand equity

• Understand the working relationships between sales, revenue and F&B

• Demonstrates knowledge of job-relevant issues, products, systems and processes

• Executes annual marketing plan to budget, in consultation with the General Manager, Food and Beverage leader, Operations leaders, Sales & Revenue leaders and eCommerce leaders

• Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.

• Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.

• Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups

• Verifies all advertising for the hotel in digital channels is in alignment with brand voice.

• Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).

• Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.

 

Marketing and Communication Partnership

• Assists in the development and execution of the cluster marketing plan (e.g., retargeting campaign, OTA marketing, etc.).

• Develops the offer landing page on Marriott.com for cluster offers.

• Identifies and obtains Marriott.com and OTA marketing and merchandising placements as appropriate.

• Creates mini-sites for domestic segment marketing efforts where needed (e.g. Weddings).

• Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.

• Executes email marketing, and display advertising.

 

ADDITIONAL RESPONSIBILITIES

• Maintains frequent, active engagement with Digital leads to verifies alignment, pull-through, and 2-way communication about status, performance evaluation, opportunities, and issues related to online programs and initiatives

• Focuses on supporting region-wide digital engagement via social media (e.g., Facebook, Twitter, Sina Weibo, wechat)

• Facilitates social media engagement, Hotel Website content update (especially for Food & Beverage outlets), and updating content in other digital channels (e.g., hotel websites)

• Supports the execution of promotions campaign in F&B, weddings, spa, rooms and conferences through relevant social media channels

 

 

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

At more than 100 award-winning properties worldwide, The Ritz-Carlton Ladies and Gentlemen create experiences so exceptional that long after a guest stays with us, the experience stays with them. Attracting the world’s top hospitality professionals who curate lifelong memories, we believe that everyone succeeds when they are empowered to be creative, thoughtful and compassionate.

Every day, we set the standard for rare and special luxury service the world over and pride ourselves on delivering excellence in the care and comfort of our guests.

Your role will be to ensure that the “Gold Standards” of The Ritz-Carlton are delivered graciously and thoughtfully every day. The Gold Standards are the foundation of The Ritz-Carlton and are what guides us each day to be better than the next. It is this foundation and our belief that our culture drives success by which The Ritz Carlton has earned the reputation as a global brand leader in luxury hospitality. As part of our team, you will learn and exemplify the Gold Standards, such as our Employee Promise, Credo and our Service Values. And our promise to you is that we offer the chance to be proud of the work you do and who you work with.

In joining The Ritz-Carlton, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.