Assistant Social Media Manager

Job description

POSITION SUMMARY

 

The Assistant Social Media Manager is a key player in shaping W Dubai – The Palm’s vibrant digital presence. Reporting to the Director of Marketing & Communications, this role manages social media strategies and content creation for the hotel and its portfolio of B&F outlets. The ideal candidate is creative, energetic, and results-driven, with a passion for storytelling and an eye for detail. This role is responsible for executing engaging social media campaigns, managing accounts, and driving community engagement, all while ensuring content reflects W Dubai – The Palm’s bold, trend-setting brand identity. The Assistant Social Media Manager collaborates with internal teams and external partners to create innovative, high-quality visuals, videos, and messaging that resonate with audiences and strengthen W Dubai – The Palm’s position as a leading lifestyle destination.

Education and Experience Required: Bachelor's degree in marketing, Communications, Digital Media, or a related field. Minimum 2 years’ experience in social media management, content creation, or digital marketing, preferably in hospitality or B&F industries. Preferred: Proficiency in graphic design and video editing tools (e.g., Canva, Adobe Creative Suite). Knowledge of the Dubai B&F scene and trends. Experience managing paid social media campaigns and analyzing performance metrics

 

Social Media Strategy and Content Creation • Develop and execute creative social media strategies for W Dubai – The Palm and its B&F outlets, ensuring alignment with business goals and brand identity. • Collaborate with graphic designers and videographers to create visually stunning and engaging content, including posts, stories and reels • Plan and execute comprehensive social media calendars for campaigns, promotions, and activations. • Attend events and activations to capture live content, creating real-time engagement opportunities. Social Media Management • Oversee daily operations of social media accounts, including scheduling, posting, and engaging with audiences across platforms such as Instagram and Facebook • Actively monitor and respond to comments, direct messages, and reviews, maintaining a consistent on-brand tone of voice. • Build relationships with followers and encourage user-generated content to foster a loyal online community. Performance Analysis and Reporting • Track and analyze social media performance metrics, creating detailed reports to measure campaign effectiveness and provide actionable insights. • Use data-driven approaches to optimize future strategies and improve ROI. Competitive Analysis and Industry Trends • Conduct regular benchmarking to analyze competitors’ social media strategies and identify innovative practices. • Stay updated on social media trends, platform updates, and viral content to keep W Dubai – The Palm’s digital presence fresh and relevant. Paid Campaign Management • Plan, execute, and manage paid social media campaigns, ensuring they align with marketing objectives and reach target audiences effectively. • Collaborate with the Director of Marketing & Communications to allocate budgets, set KPIs, and deliver measurable results from paid promotions. Collaboration and Coordination • Partner with in-house teams, including F&B, events, and marketing, to align social media efforts with broader marketing goals

Liaise with external agencies, photographers, and influencers to enhance content quality and campaign reach. Public Relations and Visual Asset Management • Assist in coordinating PR activities and managing visual assets, including photos and videos, for digital and promotional use. • Oversee the organization of brand-aligned photo shoots for B&F and lifestyle promotions. 4. QUALITIES AND SKILLS • Creative, outgoing, and confident personality with a passion for social media and storytelling. • Strong writing and editing skills, with the ability to craft captivating captions and content. • A keen eye for aesthetics and design, with experience in creating thumb-stopping visuals and videos. • Strong organizational skills and the ability to manage multiple projects and deadlines in a fast-paced environment. • Proficient in social media tools (e.g., Meta, Hootsuite) and analytics platforms. • Collaborative and proactive, with excellent communication skills and a team-oriented mindset.

Education and Experience Required: Bachelor's degree in marketing, Communications, Digital Media, or a related field. Minimum 2 years’ experience in social media management, content creation, or digital marketing, preferably in hospitality or B&F industries. Preferred: Proficiency in graphic design and video editing tools (e.g., Canva, Adobe Creative Suite). Knowledge of the Dubai B&F scene and trends. Experience managing paid social media campaigns and analyzing performance metrics.

 

 

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

W Hotels’ mission is to Ignite Curiosity, Expand Worlds. We are a place to experience life. We’re here to open doors and open minds. We are constantly inspired by new faces and new experiences. A tuned-in, up-for-anything spirit is at our core and has made us renowned for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guests’ passions to life. If you are original, innovative, and always looking towards the future of what’s possible, welcome to W Hotels. In joining W Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work,​ begin  your purpose,  belong  to an amazing global​ team, and  become  the best version of you.