Assistant Marketing Manager

Job description

Marriott International portfolio of brands includes both JW Marriott and Marriott Hotels.

JW Marriott is part of Marriott International's luxury portfolio and consists of more than 80 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you're happy, our guests will be happy. It's as simple as that. Our hotels offer a work experience unlike any other, where you'll be part of a community and enjoy a true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can really pursue your passions in a luxury environment. Treating guests exceptionally starts with the way we take care of our associates. That's The JW Treatment™.

Desired profile

Qualifications :

Job Description

The Assistant Marketing Manager is the voice of the hotel, acting as a Brand Champion for the hotel and will be responsible for assisting and executing all Marketing projects and initiatives, strongly supporting with all Social Media tasks and monitoring the hotel's PR activities. This role is especially focused on the marketing and promotion of the hotel's F&B outlets and is responsible for updating and maintaining all marketing channels, both internal and external.

The Assistant Marketing Manager has knowledge of the individual outlets' targets, departmental and company goals for development and growth. The role requires managing and facilitating the implementation of the overall Marketing Strategy with the support of team members and assisting with the day-to- administration responsibilities in an efficient, professional and courteous manner.

The Assistant Marketing Manager will be responsible for the creation of design templates for the hotel's promotional requirements, following brand standards. The role will require working on the Marketing campaign plan together with the Assistant Director of Marketing as well as meeting print and digital media, suppliers and partners and negotiating rates for advertising and promotion of the hotel. The Assistant Marketing Manager will support the F&B team and other departments with the creation, launch, promotion and execution of new concepts and event management. This person will also be responsible for assisting and coordinating photography and video production for the hotel when required; managing multiple projects at the same time and successfully coordinating with internal teams, external clients and guests.

Experience:
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Bachelor degree required; additional education in sales and marketing fields preferred.

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At least 3 years of experience as a Marketing Executive or 1 year as Assistant Marketing Manager.

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Further experience in a supervisory position preferred.

Skills and Knowledge
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Excellent organizational/administrative skills with office management experience

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Ability to priorities tasks and to manage workload using own initiative

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Ability to multi-task and work under pressure with limited resources

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Strong writing skills with excellent spelling & grammar

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Excellent computer skills and detailed knowledge of various computer programs, including a strong proficiency of MS Excel, Power point

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Previous experience in hotel, travel & tourism, service sector preferred

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Has around 3 years of experience working in Marketing

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Has a creative vision

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Is familiar with publishing tools and has a detailed understanding of design best practices and priorities.

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Education in Marketing or advertising preferred.

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Strategic thinking & self-starter.

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Must be able to work with others to solve complex problems

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Must take initiative to see and define new opportunities and put plans in place to exploit them.

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Show understanding and interest in Social Media including Twitter, Facebook, Instagram, Pinterest, Linked In, etc.

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Ability to maintain complete confidentiality at all times

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High degree of personal loyalty and integrity

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Team player

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Highly professional in appearance, character and conduct

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Positive attitude and team spirit

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Effective interpersonal skills, resourcefulness and creativity

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Display passion for the job

Core work activities

The following are specific responsibilities and contributions critical to the successful performance of the position:

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Together with the Director of Marketing and PR put together an annual marketing plan for the hotel/room's piece, spa and especially F&B.

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Create detailed marketing campaigns throughout the year for each key initiative

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Under the guidance of the Director of Marketing and PR, research and identify all necessary collateral required for the hotel generally and per outlet. This will range from copywriting for hotel flyers, artworks and brochures to specific promotional requirements across the property.

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Assist with developing and implementing communications support strategies together with the Cluster team.

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Work with partners for the hotel to activate and leverage the hotel's positioning in the market.

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Develop and maintain strong relations with the local media community

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Respond to media enquiries and information requests

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-Proactively and regularly share updates and highlights with the media on new promotions in the hotel

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Research and seek innovative communication and promotion opportunities

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Develop and maintain strong relationships with Marriott's global PR and Marketing network in order to facilitate promotion of the property worldwide

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Ensure the hotel is properly positioned on all third party and internal platforms; Maintain positive online presence by managing website and third party sites

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Working closely with the team to take full responsibility for the creation of a monthly newsletter. This involves assisting with copywriting, proof-checking and layout decisions.

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Ensure that all deadlines are met (for campaign launch plans, magazine ad submissions, etc.)

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Identify through brainstorming sessions with key department heads opportunities to execute value-added mailings to the database and third-party databases

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Send out promotional HTMLs and SMS dispatches regularly and heavily grow the database

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Further to the previous point, database growth will be a key focus area

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Administrative support for the Marketing Manager and Director of Marketing and PR when needed

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Come up with innovative and highly creative digital marketing campaigns

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Together with the Cluster E-commerce team review third party websites such as OTAs and blogs to ensure recent photos and information is correct

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Use strategic marketing tools to drive incremental room, F&B and ancillary revenue

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Target hotel's in-house and long-stay guests through strategic promotions

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Ensure Brand Standards compliance through all initiatives

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Share monthly insights on trends in the market and marketing channel analysis.

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Educate relevant on-property associates on marketing promotions, strategies and trends

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Supervise and manage administrative systems: including monitoring of project costs, PR contacts database, hotel information, photographs, TV slides, video library, distribution of PR releases, monitoring, measuring and recording of all media clippings and ----impressions with the support of the cluster team

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Produce regular activity reports including monthly KPI and others

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Other ad hoc duties as required

Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.