Marcom Automation Specialist (M/F)

Job description

Position description

Employment Type

Regular Full Time

Function

SALES & MARKETING - MARKETING

Job description

●      End-to-end campaign management on major paid channels like Google Search, Google Display, YouTube and Meta ads
●      Research and execute key aspects of the paid campaign such as audience research, account structure, etc
●      Analyze paid media campaigns to develop, execute, test, and report on paid media strategies with actionable next-step recommendations, maintaining a high standard of operational excellence
●      Execute bidding strategies across clients from various industry verticals, helping to create a roadmap of initiatives to enable defined objectives & KPIs
●      Devise A/B tests to drive continuous optimization, bringing learnings into future campaign activities
●      Measure and analyze results. Regular reports on what is working, and what is not and propose adjustments to strategies and tactics
●      Understand organizational and product goals and map them to specific project deliverables
●      Partner with other digital channels to align overall strategy and message
●      Responsible for managing marketing spend to ensure budgets are spent accordingly without under/over-delivery
●      Develop strategic approaches to content for digital products, including spotting patterns in data and making appropriate decisions
●      Architect how information is structure and presented within and around the product
●      Write consistent, concise and accessible copy with an eye towards building the brand salience as well we, including product copy (e.g. UI content, notifications, error messages)
●      Power the Global Marketing team’s marketing practice by designing and developing multiple types of marketing automation workflows/campaigns that deliver greater customer engagement, higher conversions, more qualified leads and closed won sales opportunities
●      Drive Marketing Automation Operations to ensure content is generated to nurture the prospects through the funnel
●      Manage customer/prospect data to segment and develop relevant content as per their stage of purchase and product interest
●      Collaborate with Operations and the Data teams to activate all the data that is available to use to deliver targeted, personalized messages to people at the right time
●      Partner with cross-functional and outside vendor teams to ensure accurate, effective activation of marketing automation plans
●      Utilize strong project management skills to track and deliver critical marketing execution projects on time
●      Embrace modified agile marketing practices to manage efficient and effective workflow of demand gen delivery activities and tasks
●      Measurable marketing contribution to sales, revenue and other key performance indicators (KPIs) that demonstrate tangible business impact and growth
●      Meaningful omni-channel interactions that create positive experiences and outcomes for Taregt customers and differentiate HM CLAUSE from the competition
●      Evaluate and setup automation platform an

Skills: what we expect of you

●      Good communication skills to ensure effective customer interactions, communications, and documentation

●      Self-starter - Organized and highly motivated

●      Fast learner, ability to learn new technologies/languages

●      Project Management skills a plus

●      Ability to develop creative solutions to problems

●      Able to multi-task in a dynamic environment

●      Able to work independently with minimal supervision

●      Experience leading team members will be a plus

Company

HM CLAUSE

Position localization

Job location

Asia, India

Location

D.No.6-98/4, Sy.No.563/Part, Gowdavelli Village, Medchal Mandal, Ranga Reddy District, Tenangana State, India, Hyderabad, Telangana 501401

Candidate criteria

Minimum level of education required

Master's degree

Minimum level of experience required

3 years or more

Languages

English (4 - Fluent)

Requester

Position start date

15/02/2024