Social Media Coordinator

Job description

Description

Responsible for day-to-day management and execution of social media marketing tactics for Victoria’s Secret PINK.  Coordinator will oversee initiatives on social networking sites, specifically YouTube, Instagram, Facebook, Pinterest and Twitter, in addition to mobile and emerging media activities.  Expected to partner with cross-functional teams (Store and eCommerce partners, Customer Care Center, Visual, Creative, Merchants, Brand Communications & Events, Legal, etc.), as well as external partner agencies. Must oversee multiple project plans and deadlines to ensure all social marketing initiatives launch in accordance to marketing calendar. All projects will support marketing efforts in conjunction with the retail space, customer lifestyle, product assortment and branding efforts. This position blends activities supporting traditional, digital, mobile and social media outlets.

 

Primary Responsibilities:

·  Launch and manage social media activities on YouTube, Instagram, Facebook, Pinterest, Twitter and other relevant emerging platforms
·  Maintain community contact calendar to ensure communication aligns with brand and business priorities
·  Must partner with internal cross-functional and channel partners, in addition to external digital agencies to manage deadlines, budgets and asset delivery
·  Work closely with Social & Brand Partnerships Specialist to ensure all deliverables meet marketing objectives and maintain brand standards
·  Support Social & Brand Partnerships Specialist on Influencer campaign management
·  Engage in Community Management and monitor community discussions and consolidate top level findings and community insights for management team
·  Generate reports to update team on campaign and engagement statistics
·  Monitor PINK social media platforms to ensure customer service issues are escalated to customer care team and that all inappropriate content is removed from the newsfeeds to protect our brand and customers
·  Responsible for maintaining efficient, yet collaborative working relationships with key internal partners
·  Anticipate and resolve potential problems/issues, and know when to notify manager if necessary
·  Work with team to handle problems effectively and improve leadership satisfaction consistently
·  Take part in ongoing testing opportunities to continue to learn and apply digital best practices and stay on top of cutting edge digital communication vehicles
·  Monitor trends in social media tools, applications, channels, design and strategy
·  Demonstrate a deep understanding of key social networks and algorithms through daily, weekly,  monthly analysis 

Qualifications

·  Bachelor's degree in Marketing or related field
·  2+ years of social media management experience
·  Proven brand experience – retail a plus
·  Creative thinker who can bring new ideas to PINK and keep the brand relevant
·  Motivated to perform in a challenging, fast paced environment
·  Demonstrated ability to problem solve for tactical issues as well as proven strategic thinking
·  Must be highly organized, flexible and have a proven multi-tasking ability 
·  Passion for the digital space and fashion
·  Ability to navigate an organization and build consensus
·  Can collaborate well with cross functional partners
·  Likes to have fun at work!
·  Customer focused
·  Minimal to moderate travel required

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.