Product Marketing Manager H/F

Job description

JOIN THE NEXT GENERATION OF PODCASTING WITH AUSHA!

At Ausha, we value diversity and inclusion. We encourage all qualified candidates to apply, regardless of age, gender, origin, disability, religion, sexual orientation, or gender identity.

If you are passionate about technology and want to play a pivotal role in developing products that shape the future of podcasting, apply now to join our dynamic team.

WHO ARE WE?

At Ausha, we truly believe that everyone’s voice deserved to be heard.

Ausha is both the tech startup shaking up the podcasting landscape and the essential tool for passionate podcasts creators.

Our mission is to empower podcasters to reach their full potential and to make podcasting easier and grow their audience with cutting-edge technology. What sets us apart from all other hosting platforms is our advanced podcast marketing tools.

Not only are we ambitious when it comes to our business objectives, but we're equally committed to providing the best possible work environment for our team members. This dual focus has earned us some notable accolades: we were honored with a "Great Place to Work" and secured a spot in France's Top 100 Best Workplaces for 2023.

As we continue to reach new heights in our ambitions, our team is expanding as well. We're actively searching for new talent, whether in-person or remote, to help us meet the exciting challenges that are on the horizon.

OUR PRODUCT AT A GLANCE:

• A one-stop platform to broadcast podcasts on all major listening platforms.
• Marketing tools specifically designed to boost podcast visibility (we replace 6 generic marketing tools in one place).
• Real-time analytics with the most advanced metrics in the most easy-to-read dashboard on the market.
• Diverse monetization solutions for all creators.

EXPERIENCE THE AUSHA JOURNEY:

• Impact & Influence: Be part of a booming industry!

In the US, 183 million Americans have tuned into podcasts this year. That's 1 in 2 americans! To put that into perspective, that's double the active user counts of Netflix in the US.

It's also twice the user base of X (previously Twitter), and it even outnumbers TikTok's user base.

In France, it’s 18 million listeners at +17% last year. It is also double of Netflix french active users count.

• Ausha Culture: Our strong company culture is anchored around four pillars: Trust, Care, Development, and Solidarity. Every team member embodies these values daily.
• Recognition: We're proud to be certified as "Great Place to Work", “Best Workplace in Tech” and “Best Workplace for Women”. It's more than just a label; it's proof of our commitment to our teams.
• Flexibility: We offer flexibility with remote work, whether partial or full-time, based in France.
• Growth & Balance: While Ausha faces rapid growth and constant challenges, we value a healthy work-life balance. Tackling challenges while ensuring your well-being is our commitment.

If you're looking to join a dynamic, passionate company dedicated to creating a positive impact in the podcasting world and beyond, Ausha is the place for you.

In this context, we're hiring a passionate and motivated Product Marketing Manager (PMM) to join our dynamic teams in France and working remotely with our team in the United States.

Reporting directly to the Chief Marketing Officer, as a Product Marketing Manager, you will play a pivotal role in aligning our product's value proposition with the evolving demands of our customer base. Your deep understanding of the podcasting market, buyer personas, and competitive landscape will be essential in ensuring our product stands out and drives growth. Collaborating closely with the Product Owner, product and marketing teams, you'll focus on outcomes that underscore our product's success in its market.

Your Responsibilities:

1. Market & Buyers Analysis:

• Identify market trends, potential opportunities, and competitive threats.

• Conduct comprehensive competitor research on pricing and features.

• Establish and refine buyer personas, detailing their challenges, motivations, and purchase patterns.

2. Product Positioning & Messaging:

• Craft clear positioning statements encompassing vision, market differentiation, and value proposition.

• Oversee product-related external content with the Content team, including web pages, social media, Press releases...

• Create communication messages for users (Changelog, user emails, in-app communications, etc.)

• Influence the product roadmap with actionable market insights.

3. Go-to-Market Strategy & Enablement:

• Plan and coordinate the launch of new product features, ensuring effective communication strategies.

• Develop assets to aid in product promotion, including sales pitches, presentation videos, and success stories.

• Monitor key metrics such as conversion rates and churn, making recommendations for improvement.

4. Collaboration & Continuous Learning:

• Engage with cross-functional teams to ensure alignment and effective communication of product strategies and roadmap.

• Keep abreast of market trends and customer feedback, ensuring they influence product development.

• Drive the advancement of product marketing practices within the organization, introducing new methodologies and tools.

5. Internal Enablement:

• Coach internal teams on product strategy and ensure they have the resources to successfully communicate product value.

• Develop and share content that assists both internal teams and customers in understanding our product's offerings and benefits.

The Stack you will use

• Amplitude (Users interactions)

• Notion (manage a Product Marketing Hub)

• Piwik Pro (for web analytics)

• Intercom (Outbound messaging to users)

Desired profile

Profile required :

• Prior experience in Product marketing (at least 3 years of xp), preferably in a tech environment (SaaS).
• Bilingual in US-English
• Ability to work cross-functionally in a multicultural and multilingual environment.
• A strong inclination towards technology and an understanding of the latest market trends.
• Someone who shares our values

Nice-to-have:

• French speaker and reader could be appreciated
• Experienced Podcasting
• Familiarity with your future Stack is a plus, especially Amplitude or a similar product analytics tool would be a strong advantage

Our recruitment process :

 HR Pre-Screening Call (30 min)

• Skills Interview (1h 30) with the CMO

• Two-Part Test: Online technical test (20 min) to assess analytical and product marketing knowledge, followed by a 2hrs Case study (preferably in-person at the Paris office)

• Team Coffee (30min): An informal chat with two team members—ask anything you want. They’re briefed to be honest and won’t disclose your questions to recruiters.

• CEO Interview (1h 30)