Offers “L’Oréal”

Expires soon L’Oréal

digital assets and project manager consumer products division

  • Brussels (Bruxelles-Capitale)
  • Marketing

Job description

L’Oréal is hiring a Digital Assets & Project Manager for its Consumer Products Division.

Your Mission:

Develop brand’s image & online visibility in line with its DNA & objectives through innovative and meaningful content to nourish the consumer experience on different touchpoints: website, CRM and services programs.

Your Responsibilities:

Monitor and enhance the brand’s visibility online (SEO)

·  Performing ad-hoc SEO audits and analysis to validate the content plan and approach. Nourish marketing and digital stakeholders with relevant information and search trends
·  Act as an in-house content expert who can advise internal stakeholders in online content and SEO best practice
·  Watch for, identify and curate existing relevant content in line with the brand sense of purpose
·  Create compelling and engaging brand digital content which will attract viewers as well as amplification and interaction through social sharing
·  Monitor owned and competitor’s SEO performance and develop a yearly and monthly plan to improve

Website management, content creation and tool integration

·  Develop an important volume and diversity of website content and services in line with the global brand strategy and consumer insights to diffuse real time brand stories
·  Create, develop and manage content from briefing to go live for brand’s online presence and SEO visibility. Manage different stakeholders within the process from copywriters, to design agencies, website integrators… 
·  Manage a promotional and editorial calendar, and adopt a test and learn approach to homepage updates. Ensure measurement with identified KPIs
·  Use keyword research, website data, business priorities and industry topics to formulate a website content plan, in partnership with campaign owners, marketing and digital team
·  Ensure online-based information’s archiving for future needs and reference
·  Implementation and set-up of online services, augmented reality and other tools (for instance Bazaar Voice, Consumer1…)
·  Work together with international teams for website enhancements
·  Launch of new brand websites together with local and international agencies

Analytics & Tagging

·  Manage website statistics on a regular basis and create reports to share with stakeholders
·  Develop an adequate plan to improve website statistics
·  Manage tagging requirements together with local tagging agency

Your Profile:

·  At least 3 years of experience in a similar role, preferably in a Digital Agency
·  Strong knowledge of content marketing and SEO, as well as the needed linked technical skills
·  Power user of Google Analytics
·  Experience with Google Tag Manager or other tagging software
·  Experience with SEO Tools like SEMRush, Search Metrics or other comparable software
·  Advanced knowledge of popular content management systems and basics of html
·  Strong attention to detail
·  Capacity to turn a brand DNA in to relevant online content
·  Project management skills
·  Consumer first mindset
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· 
· 
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·  /* Your Mission:

Develop brand’s image & online visibility in line with its DNA & objectives through innovative and meaningful content to nourish the consumer experience on different touchpoints: website, CRM and services programs.

Your Responsibilities:

Monitor and enhance the brand’s visibility online (SEO)

·  Performing ad-hoc SEO audits and analysis to validate the content plan and approach. Nourish marketing and digital stakeholders with relevant information and search trends
·  Act as an in-house content expert who can advise internal stakeholders in online content and SEO best practice
·  Watch for, identify and curate existing relevant content in line with the brand sense of purpose
·  Create compelling and engaging brand digital content which will attract viewers as well as amplification and interaction through social sharing
·  Monitor owned and competitor’s SEO performance and develop a yearly and monthly plan to improve

Website management, content creation and tool integration

·  Develop an important volume and diversity of website content and services in line with the global brand strategy and consumer insights to diffuse real time brand stories
·  Create, develop and manage content from briefing to go live for brand’s online presence and SEO visibility. Manage different stakeholders within the process from copywriters, to design agencies, website integrators… 
·  Manage a promotional and editorial calendar, and adopt a test and learn approach to homepage updates. Ensure measurement with identified KPIs
·  Use keyword research, website data, business priorities and industry topics to formulate a website content plan, in partnership with campaign owners, marketing and digital team
·  Ensure online-based information’s archiving for future needs and reference
·  Implementation and set-up of online services, augmented reality and other tools (for instance Bazaar Voice, Consumer1…)
·  Work together with international teams for website enhancements
·  Launch of new brand websites together with local and international agencies

Analytics & Tagging

·  Manage website statistics on a regular basis and create reports to share with stakeholders
·  Develop an adequate plan to improve website statistics
·  Manage tagging requirements together with local tagging agency

Your Profile:

·  At least 3 years of experience in a similar role, preferably in a Digital Agency
·  Strong knowledge of content marketing and SEO, as well as the needed linked technical skills
·  Power user of Google Analytics
·  Experience with Google Tag Manager or other tagging software
·  Experience with SEO Tools like SEMRush, Search Metrics or other comparable software
·  Advanced knowledge of popular content management systems and basics of html
·  Strong attention to detail
·  Capacity to turn a brand DNA in to relevant online content
·  Project management skills
·  Consumer first mindset
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Strong knowledge of content marketing and SEO, as well as the needed linked technical skills....","dateCreated":"2018-11-20T14:45:09.434000","cityStateCountry":"Belgium","ml_jobExperience":null,"brands":"Multi-Brands","frApplyUrl":"http://career.loreal.com/FR/login?jobId=58601","parentRefNum":"LOREUS","ml_skilled_jd":"l’oréal is hiring a digital_assets & project_manager for its consumer_products division . your mission . develop brand’s image & online visibility in line with its dna & objectives through innovative and meaningful content to nourish the consumer_experience on different touchpoints . website, crm and services programs . your responsibilities . monitor and enhance the brand’s visibility online seo . performing ad_hoc seo_audits and analysis to validating the content plan and approach. nourish marketing and digital stake_holder_management with relevant information and search trends . act as an in-house content expert who can advise internal stake_holder_management in online_content and seo best practice . watch for, identify and curate existing relevant content in line with the brand sense of purpose . create compelling and engaging brand digital_content which will attract viewers as well as amplification and interaction through social sharing . monitor owned and competitor’s seo performance and develop a yearly and monthly plan to improve . website_management content_creation and tool integration. develop an important volume and diversity of website_content and services in line with the global brand_strategy and consumer_insight to diffuse real_time brand stories . create, develop and cm from briefing to go live for brand’s online_presence and seo visibility manage different stake_holder_management within the process from copywriters, to design agencies, website integrators… . manage a promotional and editorial calendar, and adopt a test and learn approach to homepage updates. ensure measurement with identified kpi . use keyword_research website data, business priorities and industry topics to formulate a website_content plan, in partnership with campaign owners, marketing and digital team . ensure online-based information’s archives for future needs and reference . implementation and set-up of online_services augmented reality and other tools for instance bazaar voice, consumer1… . work together with international teams for website enhancements . launch of new brand websites together with local and international agencies . analytics & tagging. manage website statistics on a regular basis and create reports to share with stake_holder_management . develop an adequate plan to improve website statistics . manage tagging requirements together with local tagging agency . your profile . at least 3 years of experience in a similar role, preferably in a digital_agency . strong knowledge of content_marketing and seo as well as the needed linked technical_skills . power user of google_analytics . experience with google_tag_manager or other tagging software . experience with seo tools like semrush, search metrics or other comparable sotware . advanced knowledge of popular cms and basics of html . strong_attention_to_detail . capacity to turn a brand dna in to relevant online_content . project_management_skills . consumer first mindset . ","applyUrl":"http://career.loreal.com/careers/login?jobId=58601","ml_filtered_Skills":null,"jobUniqueIdentifierValue":"58601###en_GLOBAL","location":"Brussels - Office","cityCountry":"Belgium","category":"Digital","mapQueryLocation":"Brussels - Office","ml_Description":"L’Oréal is hiring a Digital Assets & Project Manager for its Consumer Products Division . Your Mission . Develop brand’s image & online visibility in line with its DNA & objectives through innovative and meaningful content to nourish the consumer experience on different touchpoints . website, CRM and services programs . Your Responsibilities . Monitor and enhance the brand’s visibility online SEO . Performing ad-hoc SEO audits and analysis to validate the content plan and approach. Nourish marketing and digital stakeholders with relevant information and search trends . Act as an in-house content expert who can advise internal stakeholders in online content and SEO best practice . Watch for, identify and curate existing relevant content in line with the brand sense of purpose . Create compelling and engaging brand digital content which will attract viewers as well as amplification and interaction through social sharing . Monitor owned and competitor’s SEO performance and develop a yearly and monthly plan to improve . Website management, content creation and tool integration. Develop an important volume and diversity of website content and services in line with the global brand strategy and consumer insights to diffuse real time brand stories . Create, develop and manage content from briefing to go live for brand’s online presence and SEO visibility. Manage different stakeholders within the process from copywriters, to design agencies, website integrators… . Manage a promotional and editorial calendar, and adopt a test and learn approach to homepage updates. Ensure measurement with identified KPIs . Use keyword research, website data, business priorities and industry topics to formulate a website content plan, in partnership with campaign owners, marketing and digital team . Ensure online-based information’s archiving for future needs and reference . Implementation and set-up of online services, augmented reality and other tools for instance Bazaar Voice, Consumer1… . Work together with international teams for website enhancements . Launch of new brand websites together with local and international agencies . Analytics & Tagging. Manage website statistics on a regular basis and create reports to share with stakeholders . Develop an adequate plan to improve website statistics . Manage tagging requirements together with local tagging agency . Your Profile . At least 3 years of experience in a similar role, preferably in a Digital Agency . Strong knowledge of content marketing and SEO, as well as the needed linked technical skills . Power user of Google Analytics . Experience with Google Tag Manager or other tagging software . Experience with SEO Tools like SEMRush, Search Metrics or other comparable sotware . Advanced knowledge of popular content management systems and basics of html . Strong attention to detail . Capacity to turn a brand DNA in to relevant online content . Project management skills . Consumer first mindset .

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