Precision Media (RTB/ TDC) - Assistant Manager/ Sr.Executive

Job description

Job Description

·  Precision media planning and consulting, can transfer business target to precision media objective for business impact
·  Have strategic thinking to set up solid KPI frame of precision media and well apply to campaign design
·  Negotiate with media for qualified inventory and competitive price
·  Manage tracking desk and DMP partners to ensure the performance delivery
·  Closely work with tracking providers on campaign monitoring and fully leverage their expertise on KPI evaluation
·  Optimize precision media performance based on data analysis and follow up with action plan like technical inspection, re-negotiation…
·  Collaborate with internal (brand team, data team…) and external (agency, tracking desk, DMP partners, tracking providers, media partners…) team to roll out precision media and build best practice
·  Achieve the annual target of precision media project such as:
·  Build incremental reach of target audience
·  Optimize frequency
·  Increase conversion rate
·  Ensure cost efficiency