MARKETING ACADEMIC CEMS COURSE@ WARSAW SCHOOL OF ECONOMICS

Job description

ACADEMIC CEMS COURSE

Developing a Winning Sales and Marketing Strategy

DEVELOPING A WINNING MARKETING AND SALES  STRATEGY  

 

During this academic CEMS course, you will have a unique opportunity to take a deep dive into the world of beauty market and:

 

·     discover real-life business cases of one of L’Oréalbrands
·     learn more about brand management and business development
·     get profound insights into a B-2-B and B-2-C mixed business model
·     get inspired and challenged by the best professionals in the field from L’Oréal Poland&Baltic

What’s in it for YOU?

·     Possibility to turn theory into practice
·     Practice your marketing and business skills
·     Work as a team on innovative projects
·     Opportunity to exchange with the best experts in the FMCG industry
·     The course is recognized by Warsaw School of Economics and CEMS as a regular course
·      Gain 7 ECTSpoints.
·     Get to know more about L’Oréal local and global commercial strategy, meet management professionals from L’Oréal Poland & Baltic HUB.
·      Begin your career with L’Oréal  – participate in Brandstorm contest and get the chance to kick start your career @L’Oreal with our Talent Development Program.

 

Who can participate?

·      Full-time Master Students of SGH Warsaw School of Economics who are passionate about marketing and business development.
·     The course is a part of the CEMS Program, non-CEMS students are also invited to apply. 
·     The course takes place during autumn 2020 semester (OCT-DEC)
·     Classes will be held in English.
·     100% attendance is mandatory.
·     The number of seats is limited: 25.

 

ENROLLMENT PROCESS

·     Submit you application through this website
·     Take an online Certified Marketing test
·      Deadline for application&test: 25th of September

 

APPLICATIONS

·  Applications must be in English and consist of 2 elements:
·  CV (including SGH email and student ID)
·  Short cover letter explaining your motivation to participate in this course

 

Course is scheduled for Thursdays 09:50 AM – 14:40 PM in 5 sessions and
6 sessions as a Final Presentation at HQ L’Oréal Poland & Baltic HUB

 

STAFFING

·  Professor Piotr Płoszajski: supervision of the course
·  HR manager overviewing and coordinating the course on L’Oréal side
·  Managers from Marketing, Market Research, Trade Marketing, Category Management,
Sales departments for leading respective course parts andcasestudies