E-commerce D2C Manager

Job description

As an E-commerce D2C Manager you will:

·  Drive customer acquisition, retention and growth through digital marketing and a seamless customer experience online;
·  Develop customer understanding trough customer data, contributing to the overall analysis of the consumer path to purchase
·  Drive growth, develop, propose and implement creative solutions to drive and convert more visitors;
·  Analyze and manage the CRM & loyalty programs
·  Work closely with Brand Manager to define the brand priorities and action plans
·  Ensure that the brand online journey is consistent with overall brand standards and strategies
·  Ensure user experience of the website including design & aesthetics, content, navigation, branding/marketing, performance, checkout funnel.
·  Activate the rights business drivers by tracking and drawing conclusions form specific e-commerce KPI’s (unique visitors, conversion rate, bounce rate, profit optimization)
·  Manage and challenge the performance media agency
·  Provide SEO/SEM and Digital Marketing through innovation and process improvements together with agencies (media, SEO).
·  Ensure the respect of the allocated budget and propose its optimization
·  Drive collaboration with all stakeholders, at local and zone level including technology teams and ensures continuous improvement and upgrade of the sites;
·  Monitor the online local market & competition activities
·  Stay up to date with main online channels (Facebook, Google, display) awareness and performance solutions/products.
·  Ensure that delivery and return process are effective working closely with consumer care teams;
·  Leverage local constraints and maturity in ecommerce activations
·  Manage & Animate the call center agency.

You will be the perfect match for this role if you have:

·  Minimum 2 years’ experience in a D2C online business
·  Project Management & CRM experience
·  Very good knowledge of digital conversion media
·  Very good analytical skills
·  Very good communication skills to inspire collaboration with all stakeholders
·  Passion to discover and strategize emerging trends & consumer behaviors.
·  Good level of English

What we offer you:

#grow   –at L’Oréal, growing comes from being in constant motion. We grow with others, by exploring and by reaching out for more. Together, we try, succeed and sometimes fail. We bring together unique personalities full of potential to become outstanding mentors; we give them transformational trainings and learning opportunities that make them unleash the best in themselves.

#diversity  –at L’Oréal, our teams are diverse as the billions of consumers we create for, we embrace difference of origins, cultures, life experiences and beliefs. We commit to fostering an inclusive environment where we celebrate the different perspectives of our colleagues and where we are encouraged to share what we stand for and to express our true selves.

#entrepreneurship  –at L’Oréal, we invite our people to inspire others with mind-blowing ideas, to challenge the status-quo and to shape the future of beauty. “Run it as your own business” is our mantra. Entrepreneurship at L’Oréal is also about the possibility to design a one-of-a-kind career path never seen befor e.

#impact  –at L’Oréal, we encourage our employees to think and act beyond their jobs. We acknowledge the big impact that our jobs have on our community, our environment and our consumers. For us, our job is more than just a job, it is about building a better future for others and our planet.


If this speaks to you, join us now!