Community Manager L'Oreal Paris (2 years contract)
Internship București (Municipiul Bucureşti) Community management
Job description
50% Social Media for L’Oreal Paris:
· In charge of the Facebook page ofL’Oréal Paris
· Grow and develop our social media community, reaching-out to have great conversations with people interested in make-up
· Be the day to day voice ofL’Oréal Paris for our community and across our social media pages
· Benchmark social listening and social interactions with the consumers in order to understand exactly what our community and our target audience are interested in
· Answer users’ questions and build honest, positive relationships
· Plan & implement the editorial posts for our social media pages
· Be a strategic consultant forL’Oréal Paris make-up artist, Andra Manea, in order to have a better link between the brand and the make-up artist
· Develop content together with make-up artist Andra Manea for make-up category
· Select and create relevant content for social pages using Sprinklr
· Brief and approve social content produced by the digital agency
· Seek-out content for social from the international materials
· KPI’s & ROI follow up: Keep good levels for engagement rate & response time on social media pages
· Provide & produce social media assets for e-commerce & e-retailer social media pages
50% PR Executive for L’Oreal Paris
· Be present at PR events and create social content related to it in order to generate buzz
· Maintain good One to One relationships with popular social media influencers/content creators
· Discover new emerging social media influencers/content creators and build a relationship with them in the benefit of the brand (meetings, calls, etc)
· Develop a clear PR Strategy for each activation, working closely with the marketing & Advocacy Lead
· Develop ideas for special projects and implement them
· PR implementation : brief, feedback and implement send-outs together with the PR agency in charge
· PR implementation: follow-up/ monetarization of each send-outs
Required Profile
· 1-2 years experience in digital/marketing/PR
· Excellent communicator both in Romanian and English (written & spoken)
· Passionate about Social Media, always aware of latest SM trends and trending influencers
· Knowledge of SM analytics and associated tools.
· Sprinklr usage is a plus
· Passionate about beauty
· Content Creator would be a plus
· Creative and diplomatic