(Assistant)Performance Media Manager, Corporate (CPD Business Partner)

Job description

·  Understand the business situation of the responsible brand in terms of business objective, business challenge, market competition and etc.
·  Be a media expert to help brand team to build up a consumer/business centric media strategy:
·  Justify the correct media objective and media mission for business delivery
·  to achieve business objective including traditional media (TV, OOH, print) and digital media (OTV, display, social, search, EC)
·  Allocate spending and set up KPIs of each touchpoint to maximize the media efficiency
·  An explorer who willing to learn, study and involve in more media communication points (e.g. KOL, livestreaming, etc.)
·  Agency management to support on qualified media planning & execution:
·  Support senior media manager in validating campaign level integrated master media plan;
·  Consult and validate plans of mass makeup/ skincare brands including media strategy, budget allocation, media channel selection, and successful execution, and also the post-buy reporting with KPI results and lessons learned;
·  Leading and supervise media agency to plan and execute the (digital) media campaign for product launches, brand events, etc.
·  Closely coordinate and maintain good relationship with related teams, incl. brand marketing, digital, EC, PR, etc.
·  Manage administration duties such as contracting, billing and financial reporting;
·  Be an enabler to help brand team accelerating the business by fully leverage innovative method like big data, intelligence tools and etc.
·  Be a communication bridge between brand team and parallel teams in CDO department
·  Close work with parallel teams to provide holistic media solution to brand team

Requirements:

·  4 years+ working experience in Digital Marketing or Media planning
·  Working experience of digital integrated media planning including OTV, display, social, search and EC in FMCG (beauty industry is preferred, FMCG brand is preferred)
·  Profound knowledge of both traditional and digital media in terms of media channel, media format and KPI, especially digital media
·  Familiar with media buying working process and tracking method
·  Familiar with the mainstream media ecosystem like Ali, Tencent and Bytedance and have deep collaboration with at least one of them more than 1 year (E-commerce operation experience on Tmall and JD is preferred)
·  Good communication and coordination ability
·  Strong learning ability
·  Strong logic and good sense on data analysis
·  Result-oriented and actionism