Digital Marketing Coordinator

Job description

AutoReq ID

138721BR

Job Title

Digital Marketing Coordinator

Country

United Kingdom

Location

Watford

Function

KPMG Business Services

Service Line

People

Service Line Information

We believe working in our People community is an exciting and challenging environment in which to develop your career. We offer a wide range of opportunities across all areas of HR, where our people are highly respected by our clients, not only in the UK, but also across our growing European integrated practice.

KPMG Overview

KPMG is part of a global network of firms that offers Audit, Tax & Pensions, Consulting, Deal Advisory and Technology services. Through the talent of over 16,000 colleagues, we bring our creativity and insight to our clients’ most critical challenges.

With offices across the UK, we work with everyone from small start-ups and individuals to major multinationals, in virtually every industry imaginable. Our work is often complex, yet our vision is simple: to be the clear choice for our clients, for our people and for the communities we work in.

Job Description

Job title: Digital Marketing Co-ordinator
Location: Watford- 1st 6 months to be based in Canary Wharf, London.
Working hours: 09:30 - 17:30
Role type: Permanent

The role will be based in our Watford office. For the first 6 months , some flexibility will be required as you’ll be based in our Head Office at Canary Wharf. This will help you work more closely with team colleagues and supported you to learn your new role and thrive. You will then move to be permanently based at KPMG’s Watford offices, with expectation that you’ll spend one day per week in London and one day working flexibly.

Our Watford offices are only a few minutes’ walk from Watford Junction train station, a central train hub offering fast-links to local cities such as Milton Keynes, Birmingham, Clapham Junction, plus regular trains to London (c. 20 mins travel time). The office is currently under-going a refurb, has a new on-site coffee-shop and a restaurant opening later this year. Staff parking also available and Watford Town Centre is c.10 minute walk away.

The Role:

Our people are at the heart of our continued success. Being part of KPMG is being part of a community of talented and innovative people, working together to have a positive, lasting impact on clients. No one type of person succeeds at KPMG; a diverse business requires diverse personalities, characters and perspectives. Whoever you are, there is a place for you here.

Working as part of our Brand and Attraction Team, a small team of marketing specialists within Recruitment, it’ll be your responsibility as a Digital Marketing Co-ordinator, to support the delivery of our recruitment marketing strategy with a primary focus on Student Recruitment attraction. You’ll develop and implement digital marketing campaigns, through social media, email marketing and website updates, across key recruitment channels such as KPMG’s career website, talent community, LinkedIn, Facebook and Instagram. You’ll also support with the delivery, reporting and optimisation of media campaigns.

Our ambition is to be the clear choice for candidates when making their career decisions. We advertise career opportunities over a diverse range of marketing channels, however digital and social media channels are increasingly important as they enable us to produce highly targeted campaigns to reach our strategic objectives. In doing so we need to ensure our strategies are smart, our materials are on brand and our content is authentic and engaging to connect with the right diverse top talent. Passionate and enthusiastic about all things digital and social, comfortable drafting content and with a creative eye, you will help design and deliver our digital and social media attraction activities to deliver real results.

Responsibilities:

- To provide support in delivery of digital marketing strategies for our Student Recruitment and to work with your manager/team to plan and deliver them.
- To draft copy, and creative for social and digital media channels, with the support of colleagues.
- Support in the development of creative concepts, inputting into creative briefings, and presenting.
- Identify new digital channels (that make sense) and drive initiatives via social media in line with the recruitment strategy.
- Social listening, and providing excellent customer service across social media channels. Being prompt and in line with the social media policy in all responses.
- To support in all digital marketing campaign reporting and analysis as well as website reporting and analysis.
- Engage and build strong relationships with internal staff and external agency suppliers, with the support of colleagues.
- Attend recruitment events to support the business in promoting KPMG opportunities.

Knowledge/Experience:

- Experience in digital/social media marketing techniques.
- Experience of writing copy for the web.
- Proven track record of building website membership or driving traffic to a site.
- PPC and paid social media marketing knowledge an advantage.
- Experience of using CMS an advantage.
- An understanding of Search Engine Optimisation (SEO) an advantage
- An understanding of HTML in relation to email marketing an advantage.
- Knowledge of reporting and analysing marketing data and some experience of tracking would be an advantage.
- Ability to create marketing communications such as emails, blogs, social comms etc.
- Experience of photography and video for marketing, projects is desirable, but not essential.

Skills:

- Well organised, with the ability to prioritise your own workload and meet deadlines.
- Strong project management skills.
- Excellent communication skills, both written and verbal, plus creative writing skills.
- Must have a good eye for detail.
- Able to analyse datasets and provide insights on the results.
- Confident in building strong relationships with stakeholders, with the support of colleagues.
- Strong computer skills (including Microsoft PowerPoint, Excel and Word).
- Photoshop an advantage.
- Self-motivated and proactive approach but able to work well in a closely knit team.
- Ability to work well under pressure, multitask and work efficiently against deadlines.
- Enjoys working in a fast paced, dynamic and international atmosphere.

Qualifications:

- A bachelor’s degree.

What are we looking for you to show us?

During the recruitment process, you will need to demonstrate KPMG's Global Behavioural Capabilities which will give us the confidence that you’ll be successful in the firm. By this, we mean the skills and behaviours that every person here at KPMG shares. To us, ‘behaviours’ are more than the way you act – they represent the set of values that underpin our business.

KPMG's Global Behavioural Capabilities are:

- Seizes Business Opportunities
- Demonstrates Curiosity and Innovation
- Drives Collaboration and Inclusion
- Strives for Continual Improvements
- Delivers Quality
- Exercises Professional Judgement
- Makes an Impact

Your KPMG experience

At KPMG, your long-term future is every bit as important to us as it is to you. That’s why our aim is to give you experiences that will stay with you for a lifetime. Whether it’s great training and development, the chance to work with a wide range of clients or volunteering opportunities - you’ll gain a wealth of experiences on which to build a rewarding career. We’re proud of our culture – it’s one that recognises hard work, encourages new ways of thinking and embraces diversity and inclusion. We also have an innovative spirit which inspires what we do and how we do it – striving to be better lies at the heart of who we are.

We’re at our best when you’re at your best – that’s why we’ve created ‘Our Deal’ and ‘The Academy’. They’re our way of recognising and rewarding our colleagues for giving their best at work. Through ‘The Academy’, you’ll have access to communities which will support and develop you so that you build your skills and career. From preferential banking to your birthday off, we’re making sure that our people have an amazing experience.

Our Deal

If the chance to work with interesting clients and innovative technology wasn’t rewarding enough, we’ll motivate you in other ways too. At KPMG you can expect real responsibilities and opportunities to grow professionally.

‘Our Deal’ sets out all the different ways you’ll be rewarded at KPMG. Among other things you can benefit from honest conversations about your career as well as a range of other rewards. In all these ways and more, we have created an environment that can bring out the best in you.

Flexible Working

While some of our client-facing professionals can be required to travel regularly, and at times be based at client sites, we are supportive where possible of helping you to achieve a balance between your home and work demands.

We are happy to discuss individual requirements and our range of flexible working arrangements could be of interest. Furthermore, as part of the recruitment process, we can put you in touch with people who work flexibly so you can understand from them what our culture is like.

Applying with a Disability

KPMG are proud to be an inclusive, equal opportunity employer and we seek to attract and retain the best people from the widest possible talent pool. As a member of the Business Disability Forum we're committed to ensuring that you are treated fairly throughout our Recruitment Process. Should you be successful after the initial application stage, please discuss any reasonable adjustments that you may require, with your recruitment contact.

KPMG's commitment to diversity

We are proud of the value we place on individuality; we want you to bring your full self to work and truly maximise your potential. We believe that your individuality helps us to deliver the best results for our clients. Diversity of background, diversity of experience, diversity of perspective - that's the KPMG difference. But, don't take our word for it, find out more about diversity at KPMG.

Returning to work after a break
At KPMG, we appreciate that returning to work after an extended career break can be daunting. We understand that those with experience who have taken a career break have a wealth of experience and knowledge to offer our organisation, which helps us to achieve our business goals. We will support you to refresh your skills, develop your confidence and provide a supportive network across the firm to help you best integrate into the working environment. This role welcomes applications for individuals who have been out of work for 18 months or more and who have previous relevant experience.

Policy for Agencies

KPMG has a commitment to sourcing candidates directly and as such we do not accept speculative CV’s from agencies. Please check here to see our policy on agencies:Policy