Marketing Manager KERING BEAUTE

Job description

Position Summary: The Regional Marketing Manager will report to the General Manager or such other person as may be designated by the General Manager from time to time. KEY RESPONSIBILLITIES  reporting his activities on weekly basis to the company, Implement the plan in the UAE and coordinate with local distributors in others countries, with a focus on GCC. Make sure local distributors fully leverage their A&P budget, in line with the brand’s expectations.  Trade marketing: optimize and adapt all marketing resources available in order to meet sales objectives as well as maximize brand visibility within the region.  Communication: execute the regional communication strategy in-line with the brand positioning and ensure consistency across the region.

MARKETING

•           Maintain strong working relationship with London and Paris HQ team. Communicate regularly to outline ME specific needs, provide feedback on launches & activations

•           Lead, plan, and execute launch programs including adapting launches for Middle East markets.

•           Manage full 360-launch plans including: budget, merchandising, sampling, retailer specific adaptation, PR, events, online media TBC.

•           Partner with other internal teams (commercial, training, stores) as well as external partners (PR agency).

LOCAL MARKET

•           Build marketing/trade plans and A&Ps for each market in collaboration with local distributors, Commercial Team and Regional Director, ensuring consistency with the region’s and global strategies, as well as a good allocation of A&P.

•           Clearly communicate marketing strategy and guidelines/tool boxes with distributors on a regular basis + update (periodic calls …)

•           Follow up trade plan by market.

•           Track and analyze new launches and activation sell out results(quantitative and qualitative)

RETAIL

•           Support all new doors openings with special events & PR initiatives.

•           Make sure our boutiques always stay alive and animated through VIP events, training, merchandising guidelines (for each new launch), special events.

•           Conduct periodic market visits to understand both trade need/update, consumers trend, key competitors' update, and also to foster relationship with the sales team.

•           Collaboration with retail partners (department stores) to fully leverage each new launch or activation.

REPORTING & BUDGET

•           Analyze qualitative and quantitative results, as well as ROI, of each activity

•           Ad-hoc reporting and analysis on sales per franchise

•           Prepare yearly marketing budget, follow up on an ongoing basis and update monthly the Regional director on spending.

E-COMMERCE / PAID MEDIA

•           Coordinate with London and Paris HQ regular updates of the Arabic website (products & animations)

•           Responsible for the preparation, coordination and execution of the online paid media strategy for Creed Middle East

•           Define KPI, measure and report performance of all media campaigns and assess against goals (ROI and KPIs).

PR

•           Collaborate with external PR agency to ensure a perfect implementation of PR activations across the region – in line with the brand’s standard.

•           Follow ME social media influencers, gather quantitative and qualitative feedbacks on each activation (product seeding, events….) to make sure our seeding / guest list is optimized.

•           Devise  PR plan to support key launches, corporate stories and local activities to ensure the right fit and increased visibility for the brand

•           Collaborate with Central team to leverage and share best-practice (from us as well as from benchmarks)

QUALIFICATIONS

•           Experience : Proven experience as a marketing manager or in a similar senior marketing role.

•           Education : Bachelor’s degree in Marketing, Business Administration or related field. MBA preferred.

•           Skills : Strong leadership and project management skills. Excellent communication and presentation abilities. Ability to create and innovate with a strong understanding of market trends.

·  Full time
·  Afrique
·  United Arab Emirates