BALENCIAGA - Direct Marketing Intern January 2026 (F/M)

Job description

About us Founded by Spanish-born Cristóbal Balenciaga in 1917 and established in Paris in 1937, the original House of Balenciaga defined modern couture with its many innovations to form and technique. Today it continues to uphold the vision of the House through boundary-pushing collections including women’s and men’s ready-to-wear, accessories, and objets d’art. The brand’s unprecedented interactions with the expanding digital realm, material developments, and today’s social responsibilities keep it at the forefront of modernity. In 2021, Balenciaga’s 50th Couture collection—the House’s first since its founder retired in 1968 – reintroduces a standard of cutting-edge elegance. From October 2015 to July 2025, Demna designed both men’s and women’s collections as the Artistic Director. In July 2025, Pierpaolo Piccioli was appointed Creative Director of Balenciaga.

BALENCIAGA - Direct Marketing Intern January 2026 (F/M)

Your opportunity

Within the Global Client Engagement department, reporting to the Global Direct Marketing Manager, and working hand in hand with the Direct Marketing Coordinator, you will help in developing the global Client Engagement strategy by designing, deploying and constantly improving Direct Marketing channels, Lifecycle programs and Clienteling tools to recruit new clients and upgrade the existing ones.

How you will contribute

DIRECT MARKETING RESPONSIBILITIES

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Support the definition, update and sending of the Direct Marketing channels calendar

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Coordinate the delivery of Direct Marketing multichannel campaigns together with the external agency, the translation agency and the local teams by liaising with the adequate Balenciaga stakeholders at HQ level

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Define relevant client targets in line with the criteria shared by HQ or target files provided by regions

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Weekly and monthly monitor the impact of direct marketing campaigns in terms of client engagement and sales

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Support benchmarking activities on a monthly basis

CLIENTELING RESPONSIBILITIES

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Handle one to one Clienteling task requests: prepare briefs, collect translations, liaise with the agency and regions to coordinate task delivery

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Help in developing retail marketing tools to support sales associates, including product catalogs and digital store invitation

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Upload assets and templates on the Clienteling app

LIFECYCLE PROGRAMS RESPONSIBILITIES

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Update existing lifecycle programs with the latest content

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Coordinate asset requests and delivery with Image department

· 
Ensure the flawless execution of client journeys

Who you are 

You have a first experience in  global direct marketing

Bachelor’s or Master’s student in a business school, communication, or marketing

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Very high attention to details

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Well organized and flexible, able to deal with last minute requests

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Proactive, reactive and curious

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Quick learner in an intercultural context

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Interest in data reporting

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Good understanding of luxury industry

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Previous experience in campaign management, digital or Salesforce Marketing Cloud is a plus

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Knowledge in InDesign is a plus

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Good in Excel and PowerPoint

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Fluent in English

Why work with us?

Balenciaga is committed to fostering your professional development within the House and the Kering Group. We encourage our managers to create high-performance teams that strive for excellence. We support each of our employees so that they can express their full potential in a stimulating and fulfilling work environment.

Diversity Commitment

Balenciaga is committed to fostering a diverse workforce. We believe that diversity in all its forms - gender, age, nationality, culture, disability, sexual orientation… - enriches the workplace and our client experience. As an Equal Opportunity Employer, we welcome all applications and select our talents based on competencies and in alignment with our brand behaviors. Setting people for success is what we live for. It is part of our interview process to discuss with you how to excel in our company.

·  Full time
·  Europe
·  France