KERING EYEWEAR_Digital Marketing Executive

Job description

Kering Eyewear is the world leader in Luxury and Hi-End Eyewear (Frames & Sunglasses), developing a unique ‘ensemble’ of powerful brands. We design, develop, manufacture and market to customers and consumers, the most desirable frames and sunglasses in two fast growing segments: Luxury and Sport & Lifestyle. Through our industry expertise, we empower our brands to go beyond their limits in this high potential business category, supporting their capacity to lead and innovate in Eyewear, to realize their artistic and financial potential, in the most imaginative and sustainable manner.

We are currently seeking an Digital Marketing Executive who will report to Marketing Manager as part of our dynamic marketing team in Korea.
Your opportunity
We are looking for passionate candidate to join this dynamic marketing team with the mission of establishing and growing Kering Eyewear’s distribution and market share in Korea through holistic marketing approach, driving both sell-in and sell-out opportunities to achieve business objectives.
In a fast-paced, start-up environment, the candidate will work in conjunction with the regional trade marketing team, playing an active role from planning to executing the local marketing plans for various channels.

How you will contribute

◼ Lead company digital strategies to seek new business opportunity and lead in development of local digital activations and platforms.
◼ Localization of brand homepage and build company homepage local version by working closely with APAC/HQ team.
◼ Leverage Major client digital platform by building dedicated company and brand shop in shop to increase brand visibility and drive sell out.
◼ Leverage local optical store digital platform to increase brand visibility and drive sell out.
◼ Plan, execute, and manage all digital marketing for client platform.
◼ Research, track, and analyze consumer behaviors and trends and implement research into digital marketing activities.
◼ Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
◼ Explore proactively new channels to enrich the company’s digital presence.
◼ Regular monitoring of online activities including competitors and overall eyewear industry
Who you are

Experience

◼ 3+ years of solid experience in digital marketing preferably in cosmetics and fashion industry
◼ Experience in managing social media, homepage, digital content & e-commerce.
Ideal Candidate
◼ Strong understanding of Korean luxury market and experience in working with HQ team
◼ Self-motivated and being proactive in a start-up environment.
◼ Proven strong organizational, project management and problem-solving skills with high attention to details.
◼ Ability to multi-task and flexible in accommodating ad-hoc tasks
◼ Excellent presentation and communication techniques
◼ Responsible, independent and dependable
◼ Stay up to date on the latest social media trends
◼ Highly fluent in Korean and English

Why work with us?

This is a fabulous opportunity to join the Kering Eyewear adventure and to actively contribute to the development of the business by becoming part of a thriving Company in a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.
Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.

·  Full time
·  Asie
·  Korea, Republic of